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WHAT YOU NEED TO KNOW BEFORE STARTING YOUR OWN BUSINESS

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“RUNNING YOUR OWN BUSINESS ISN’T ALWAYS THE EASY OPTION. You may have had a genius business idea but, as Thomas Edison said: genius is 1% inspiratio­n, 99% perspirati­on. When I made the transition from corporate to entreprene­urial life, I surrounded myself with people who’d help me. A strong support network will help your business and confidence grow.” Anna Jones, co-founder, Allbright, a funding and support platform for female-led businesses

If your heart doesn’t say yes – if you wouldn’t want to GO FOR A DRINK at the pub with them – do not hire them Holly Tucker

“I WISH I HAD SOUGHT OUT A MENTOR when we were first starting Cult Beauty; advice on how best to structure the business, draw up shareholde­r agreements, and find good lawyers would have meant a much less turbulent first three years. But it’s also important to know when to trust your gut. Advice is nostalgia, based on one person’s view of their experience­s. The greatest businesses are built around blind spots that no one else in that industry has spotted.” Alexia Inge, co-founder, Cult Beauty

“IT’S BETTER TO HAVE A HOLE THAN AN ARSEHOLE! When a business grows quickly, you soon realise the pitfalls of hiring the wrong person for your team – it can set you back a year. Ultimately, if your heart doesn’t say yes – if you wouldn’t want to go for a drink at the pub with them – do not hire them.” Holly Tucker, co-founder, Not On The High Street and founder, Holly & Co

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