The well-dressed home

FOR­GET ALL-WHITE WALLS – WITH LA­BELS LIKE GUCCI NOW OF­FER­ING HOMEWARE, YOU CAN EN­JOY A VI­BRANT, MORE FASH­ION­ABLE (HOME) LIFE, SAYS PIP MCCORMAC

Red - - CONTENTS -

Adorn your home with the most vi­brant pieces from fash­ion’s finest

In the Louis Vuit­ton palazzo at Mi­lan De­sign Week ear­lier this year, I had an aes­thetic epiphany: fash­ion is in­te­ri­ors is fash­ion. The two worlds are no longer sep­a­rate but ex­ten­sions of the same thing, or per­haps even are the same thing, a way to fill all ar­eas of our lives with soul-en­rich­ing beauty. For swing­ing un­der the palazzo arches was a Louis Vuit­ton ham­mock in teal, draped in a mono­grammed towel, next to an an­gu­lar stool made by the in-house de­sign team. Cov­ered in the blue that was seen on some of the mod­els at the Louis Vuit­ton re­sort col­lec­tion, these pieces were made with the same mood in mind: lux­ury and re­lax­ation. There was no real dis­tinc­tion be­tween the brand’s homeware and its clothes.

Fash­ion houses sell­ing in­te­ri­ors is not a new phe­nom­e­non – Mis­soni Home, Ar­mani/casa, and more, have been around for two decades. But as Gucci Dé­cor and Preen Home launch this month, what has changed is the co­he­sion be­tween the two dis­ci­plines, and the way we want to con­sume de­sign. I feel it’s partly down to In­sta­gram – the whole world can see ev­ery as­pect of our lives, not just our pub­lic­fac­ing clothes – so we want it all to look per­fect. But it’s also be­cause of a move­ment to­wards find­ing magic in each mo­ment, whether that be the shoes on our feet or the cush­ion we lie back on. “There is such sat­is­fac­tion in sim­ply set­ting a ta­ble,” says JJ Martin, the fash­ion and homeware de­signer be­hind La Dou­ble J, whose plates have sold out three times since their launch in April. “It’s fun to cre­ate an ex­pe­ri­ence to share with loved ones.” De­sign­ers un­der­stand the zeit­geist is for these com­mu­nal oc­ca­sions, hence their in­te­ri­ors lines be­ing pro­moted to the same sta­tus as fash­ion.

It helps that we’re less afraid to fill our homes with pat­tern. Gone are the days of all-white rooms. Now the big homeware story is An­thro­polo­gie col­lab­o­rat­ing with Lib­erty – swirls and pais­leys and colour. Which suits the big fash­ion houses well – they al­ready have these fab­rics in their port­fo­lios. “As soon as I saw Preen’s snug­gly-look­ing wraps on the run­way, I started won­der­ing when I might be able to buy the print as a scat­ter cush­ion,” says Red’s ex­ec­u­tive fash­ion and beauty direc­tor Kim Parker, who’s happy to find out she now can. So from Her­mès wall­pa­per for De­don, to Mother of Pearl sta­tionery for Papier, there are new en­try points to each brand that don’t just in­volve clothes. New ways, in fact, to let our sense of per­sonal style seep into our lives.

Per­son­alised note­cards and en­velopes, £15 for a set of 10, Papier x Mother of Pearl Em­brace the new cosy chic with Preen Home’s quilted ei­der­downs Cush­ion, £175, Preen Home

La Dou­ble J’s sig­na­ture vin­tage prints now grace homeware as well as fash­ion

Plates, £50 for a set of two, La Dou­ble J Chair, £1,980, Gucci Dé­cor

Ham­mock, price on re­quest, Louis Vuit­ton Wall­pa­per, £346 per 10m roll, Her­mès

Sofa, £2,798, An­thro­polo­gie x Lib­erty Can­dle, £26, An­thro­polo­gie x Lib­erty

Lamp, £4,000, Ver­sace

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