WOMEN IN THE DRIVING SEAT

Meet three women who are challenging expectations and pioneering change in their industries

In today’s busy, highly competitive landscape, it takes vision, creativity and bravery to try something completely different. That’s what new brand DS Automobiles is doing in an established car market, bringing beautiful, high-end design and access to cutting-edge sustainable technology to a new audience of drivers.

It’s that focus on innovation that makes DS the ideal partner for Red. Together we’ve recruited three ambassadors who bring that same disruptive spirit to their areas of work. They are Anna Mason, who started her made-to-measure fashion brand to bring couture to a new customer, after training with the likes of Karl Lagerfeld and Amanda Wakeley; Jasmine Hemsley, who set up the wellness company Hemsley + Hemsley and Ayurvedic brand East by West, to inspire anyone who is looking for a more balanced, sustainable lifestyle; and Alice Olins, who cofounded career-coaching

‘I WANT TO MAKE CLOTHES OF TRUE QUALITY THAT LAST’ ANNA MASON

platform the Step Up Club to help women shape their own definition of success.

All three women are challenging the way things are usually done, carving a path that works for them – and, in turn, helping to inspire other women to do the same. From Olins’ focus on working smarter, not harder, to Mason’s commitment to making beautiful clothes that last a lifetime, not just for one season, to Hemsley’s belief in more conscious, joyful and healthy living, meet the trailblazers who are doing things a little differently.

‘BEING HEALTHY IS SO MUCH MORE THAN THE FOOD WE EAT’ JASMINE HEMSLEY