SEE NOW, BUY NOW The latest, greatest and most innovative products

The future of beauty is bespoke, inclusive and eco-conscious. Just ask these breakthrough brands, says Medina Azaldin

Manucurist

WHAT Modern DIY gel manicures. THE STORY Vegan nail colour and doable at-home gels? That’s two notably tricky boxes ticked by this French manicure brand. Another is that while these gels are cured with the traditional LED lamp, they can be taken off with regular remover, which makes them easier to commit to. Longevity is somewhere between professional gels and the hardiest long-wear polish – 10 days or so. Shipped in eco-friendly packaging. MUST-HAVE Green Flash Nomad Full Gel Kit, £69, is foolproof to use, with a comprehensive range of shades. uk.manucurist.com

Highr Collective

WHAT Sustainably crafted lip colour. THE STORY Founder Molly Hart knows good lipstick… and the environmental impact that comes with it. To radically reduce carbon emissions, her Highr Collective lip colours are made in a solar-powered production facility in LA, while boxes are made with biodegradable and recycled materials, and printed with vegetable and water-based inks. Refills are currently in the works. MUST-HAVE Mercy, £22, a suits-all rosy pink with a comfortable satin finish. highrcollective.co.uk

4.5.6 Skin

WHAT Customised care for melanin-rich skin. THE STORY As inclusive make-up lines claim long-overdue retail space, it’s high time skincare followed suit. 4.5.6 Skin puts skin phototypes 4, 5 and 6 up front and centre, catering to specific concerns of deeper complexions. Expect hard-working acids and restorative ingredients, such as shea butter and niacinamide, in formulations tailored to your skin. MUST-HAVE Sevenly Delight Brightening Concentrated Serum, £65, with azelaic and lactic acids for a well-honed glow. 456skin.com

Kohl Kreatives

WHAT Ergonomically designed brushes for all. THE STORY Braille lettering, flexible heads and easy-grip handles make cosmetics application easier for anyone with motor or visual difficulties. This non-profit also supports transgender and cancer communities via its charity, Kohl Kares. Inclusivity at its best. MUST-HAVE Feast Your Eyes Collection, £48, comes with a useful audio guide online. kohlkreatives.com

Wild

WHAT Sleek deodorants with plastic-free refills. THE STORY Single-use deodorants are a thing of the past with London brand Wild and its refills packaged in home-compostable and recyclable bamboo pulp. The creamy texture sinks in quickly without leaving tell-tale stains on clothes. MUST-HAVE Mint Fresh, from £12 for one case and one refill, will last through the sweatiest workouts. wearewild.com

‘BRAILLE LETTERING, FLEXIBLE HEADS AND EASY-GRIP HANDLES: INCLUSIVITY AT ITS BEST ’

Ultra Violette

WHAT Easy-to-love sunscreen. THE STORY Time and money spent on skincare is wasted if you go unprotected from UV light, which makes SPF non-negotiable, every day and year-round. But it doesn’t always slot seamlessly into your day. Aussie-born Ultra Violette changes that, with non-chalky, non-pilling and non-greasy formulas, created to work in tandem with your make-up. MUST-HAVE Queen Screen SPF 50+ Luminising Sun Serum, £36, imparts a pretty glow and smells delicately rosy. Available at Space NK and Net-a-porter

Neighbourhood Botanicals

WHAT Indie skin, body and hair brand with eco credentials. THE STORY It’s a simple message: harness the healing properties of plants and do your best for the environment. These beautifully-scented products bring a sensorial element to everyday routines. The packaging is recyclable and a zero-waste refill scheme for empties is in the works. MUST-HAVE The Body Oil, £31, leaves skin silky and smells like an Italian citrus grove. neighbourhoodbotanicals.com

Candour Beauty

WHAT A one-stop shop for beauty supplies, with diversity at its heart. THE STORY Founders Abi Lawrence-adesida and Jacqueline Kusamotu scour the globe to bring in the best products for women of colour. Here, you’ll find a wealth of inclusive names from haircare brand Aunt Jackie’s to luxe British skincare Epara. MUST-HAVE Black Girl Sunscreen Moisturising Sunscreen Lotion SPF30, £23, is highly recommended for its transparent finish. candourbeauty.com

Dcypher

WHAT Custom-blend foundation. THE STORY As far as personalised make-up goes, few brands are as on the money as Dcypher. Biochemist Adam Triantis previously supplied ingredients for large corporations, while wife Claire Triantis has a background in cognitive neuroscience. The duo use AI diagnostics to create a bespoke base, guided by your selfie, skin type and coverage needs. MUST-HAVE Custom Foundation, £40, feels and looks like a second skin. dcypher.me

Fiole

WHAT Virtual perfumery boutique. THE STORY Fortnum & Mason perfumery alumni Josh Carter and Samuel Gearing are changing how we buy fragrance. With a few questions, Fiole’s online finder curates personalised boxes of unbranded vials from the finest in niche labels. Blind smelling instructions guide you mindfully to your favourite, with a sealed envelope revealing the details. Perfect when you don’t want to be swayed by the bottle, or smell like everyone else. MUST-HAVE Personalised Fiole Box, £20 for six samples containing at least 10 spritzes each. fiole.co.uk

Bread Beauty Supply

WHAT Essential care for curly and Afro hair. THE STORY Whether you wear your curls naturally or in protective styles, Bread helps to simplify wash day with an edited collection of a) cleanser, b) oil and c) mask. And that’s it: everything you need to keep your locks in top form. MUST-HAVE Hair-oil Everyday Gloss, £22, instantly nourishes parched hair. cultbeauty.co.uk