The Rugby Rant

For­mer lions of­fer­ing us PR pap are point­less, writes RW reader Dave Carr

Rugby World - - CONTENTS -

BRIT POP WAS IN THE CHARTS WHEN I THE LIONS LAST BEAT SOUTH AFRICA I

THIS IS less of a rant and more of a warn­ing. A no­tice for you to pre­pare… Sound­bites are com­ing. lions time means a cir­cus of ex-play­ers do­ing PR cam­paigns.

And they’ll be sit­ting on the fence or, worse, just be­ing ba­nal. It’s money for old rope. Some for­mer lions star or World Cup win­ner rocks up to your club/din­ner/ is in­ter­viewed at a spon­sor’s event and chances are they haven’t re­ally watched the game re­cently.

Or, worse, they are just there for a quick buck and hadn’t even con­sid­ered pre­par­ing – they’re talk­ing to real peo­ple, why put too much thought into it? Some will give an opin­ion, but of­ten it is one based on when they played back in the day.

Brit­pop was in the charts way back when the lions last beat

South Africa, but those blokes who did it will be ev­ery­where now.

Then we get these dreary chats sent back to us in dis­patches through var­i­ous me­dia. Worth get­ting ex­cited about? They will dout­b­less think so be­cause their com­ments sec­tions or replies tabs are brim­ming with peo­ple like me telling them how point­less these pieces are.

Those in charge of pro­mo­tion should be made painfully aware of how ir­ri­tat­ing a del­uge of empty words can be. Take the sevens as an ex­am­ple. It was hard enough lis­ten­ing to Sir Clive Wood­ward strug­gling to com­men­tate for the BBC on a sport he had less than a passing knowl­edge of – at times it felt like Andy Pow­ell try­ing to ex­plain ther­monu­clear physics – dur­ing the Olympics. But ev­ery year we get ex-play­ers who haven’t even played sevens pro­mot­ing it (once they es­cape hos­pi­tal­ity).

For six weeks of lions ma­nia we’ll get peo­ple who have been there and done it, but giv­ing al­most zero in­sight. “Hey, (ex-player), is it an hon­our to be a lion?” Oh yeah, it’s an hon­our to be a lion. “Do they have a chance of beat­ing New Zealand?” Oh yeah, they’ve got a chance of beat­ing New Zealand.”

Truly te­dious stuff.

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PR gone mad A dog dressed as a lion at the squad photo

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