Vikings sign sponsorship deal with airport operator
WIDNES Vikings have signed a sponsorship deal with Liverpool John Lennon Airport (LJLA) that will see the transport gateway’s brand promoted at the club’s stadium and across its media.
A spokesman for the Super League side said the agreement includes advertising spots on home and away dugouts, prime locations around the ground during televised games as well as an ‘unmissable presence’ during Denis Betts’s press conferences and player video interviews.
The deal was launched with a visit to the airport by head coach Denis Betts and Vikings co-captain Joe Mellor.
The pair met senior managers and heard about LJLA’s latest developments.
LJLA handles almost five million passengers per year with flights to more than 60 destinations in the UK and across Europe.
Richard Munson, Widnes Vikings commercial and community director, said: “We are delighted to have formed this innovative partnership with Liverpool John Lennon Airport.
“The airport is an illustrious brand that is well recognised for its quality, so we are proud to welcome them to our commercial family.
“We are excited to be have this opportunity to promote the airport to the Rugby League community through our matchday, print and digital output this season.”
Paul Winfield, LJLA’s director of aviation development, said: “This is a great opportunity to support and work with our nearest rugby league team and to highlight to supporters the great range of holidays and city breaks available direct from Liverpool, all with the added convenience of being just 20 mins away from the home of Widnes Vikings.” ● ●