HEAD OF THE PACK

Runner's World (UK) - - Human Race -

In just five years, Skech­ers has be­come one of the big­gest dis­rup­tive forces in the run­ning footwear land­scape, pro­duc­ing some of the best prod­ucts on the mar­ket and putting its shoes on Marathon Ma­jor cham­pi­ons, in­ter­na­tional medal-win­ning ath­letes and elite triath­letes Min­i­mal­ism, max­i­mal­ism, mo­tion con­trol is good, mo­tion con­trol is bad… you may have no­ticed that over the years the shoe in­dus­try has been chang­ing di­rec­tion more of­ten than a weather vane on a windy day. Well Skech­ers doesn’t do ‘ isms’. It prefers to ig­nore fads and in­stead fo­cus on what a run­ner ac­tu­ally needs, and how best to de­liver that. It doesn’t do mission state­ments ei­ther, but if it did, it would be some­thing along the lines of: ‘ Skech­ers wants to keep you mov­ing for­ward as fast as pos­si­ble for as long as pos­si­ble with max­i­mum com­fort and min­i­mum fuss.’ Sounds pretty good, right?

It’s an ethos that Skech­ers ap­plied to de­vel­op­ing its first ev­ery­day train­ing neu­tral shoe back in 2012, the Skech­ers Gorun. That shoe went on to beat off stiff com­pe­ti­tion and win the cov­eted

Run­ner’s World Best De­but award that year. But once the corks had fin­ished pop­ping and the cel­e­bra­tions had passed, Skech­ers set about mak­ing sure it built on that suc­cess and kept pro­duc­ing shoes that get the job done for run­ners across the globe.

And there’s no greater way of show­ing you know how to get the job done than by mak­ing a shoe that will win the world’s old­est and most ven­er­ated an­nual marathon. In 2014, US dis­tance run­ning su­per­hero Meb Ke­flezighi won the Bos­ton Marathon wear­ing Skech­ers Per­for­mance’s fastest shoe, the Skech­ers Gomeb Speed 3. As the name sug­gests, Skech­ers Per­for­mance ini­tially cre­ated the shoe just for Meb, but now run­ners the world over ben­e­fit from the ded­i­ca­tion and tech­ni­cal know-how of the Skech­ers de­sign team. In fact, that same know-how has been de­vel­oped over the years since that Run­ner’s World award. Not only is Skech­ers Per­for­mance the Ti­tle Spon­sor of the Los An­ge­les Marathon and the Of­fi­cial Footwear Part­ner of the 2017 Iron­man Euro­pean Tour, it’s been busy build­ing Skech­ers Per­for­mance run­ning shoes that cater to the needs of run­ners of all shapes, sizes, speeds and abil­i­ties. And right in among that pack is the lat­est ver­sion of the shoe that started it all – the Skech­ers Gorun5.

THE SKECH­ERS GORUN5 Power your per­for­mance with a shoe that works as hard as you do.

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