ukrun­chat ukrun­chat

Runner's World (UK) - - Social Media -

What started as a hash­tag has be­come a move­ment; UK Run Chat is a voice for run­ning. The twice-weekly Twit­ter chats (known in the com­mu­nity as ‘ the fastest hours of the week’) con­nect run­ners from across the UK, al­low­ing them to of­fer ad­vice, en­cour­age­ment and much more, while the In­sta­gram con­tains pithy quotes and sup­port to its fol­low­ers. Far from the highly cu­rated so­cial me­dia pres­ence of many fit­ness-in­dus­try in­flu­encers, the UK Run Chat com­mu­nity is built on in­clu­siv­ity, with run­ners from all back­grounds and with all lev­els of ex­pe­ri­ence. The UK Run Chat team also work closely with pro­fes­sion­als, in­clud­ing coach Martin Yelling, GP Dr Juliet Mc­grat­tan and phys­io­ther­a­pist Chris Skitt, who pro­vide ex­pert ad­vice via their so­cial me­dia chan­nels.

But it’s not all tweets and in­spi­ra­tional memes – the UK Run Chat pres­ence ex­pands far be­yond the bounds of so­cial me­dia. Now an of­fi­cial af­fil­i­ated club with Eng­land Ath­let­ics, mem­bers reg­u­larly meet in the phys­i­cal world for races and train­ing runs, most notably as a crew of fancy dress uni­corns at the Sur­rey Bac­chus Half Marathon each Septem­ber.

The UK Run Chat team took over the Shrews­bury Half Marathon in 2016, and in April this year launched the Oswestry Half Marathon, which sold out. Re­views were great: run­ners de­clared it ‘a joy’ and ‘a fan­tas­tic event with a unique medal and a bril­liant at­mos­phere’.

UK Run Chat’s growth from a sim­ple con­ver­sa­tion point on so­cial me­dia to a full­blown pow­er­house of a com­mu­nity has been re­mark­able, and we have no doubt that the fu­ture is look­ing even brighter.

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