35 Years in Business with Best Retailer Award

thousands of customers who took the time to nominate us and who show their support by ordering from us week after week.”

Cake Stuff HQ is an 8,000 square foot modern warehouse in Lesmahagow, from where the Cake Stuff team ship over a thousand orders every week to cake-making customers all over the world.

As a purely online business, the heart of the business is the company website www.cake-stuff.com which was totally revamped last year using the very latest e-commerce technology. The website boasts over 5,000 products and attracts over 15,000 visitors every week with its clear navigation, well photographed products, detailed product descriptions, automated price breaks, customer reviews, recommended products and many more features to improve the customer’s online shopping experience, including a mobile version for smartphone users.

In 2012 the company launched their distinctive pink logo and ‘helping you bake it better’ tagline. These have really helped Cake Stuff to stand out in a crowded marketplace and the reaction from customers has been great – many of whom look forward to their ‘pink boxes’ full of cake decorating goodies arriving every week!

With the continued success of TV shows such as ‘The Great British Bake Off’, home baking and cake decorating have never been so popular and with the third generation of family now involved in the business, who knows what the next 35 years hold for Cake Stuff?

Director Jean Young said: “We’re not the kind of people to rest on our laurels – we always listen to our customers and will work harder than ever to improve our website, our range, our prices and our service. We’re not perfect – we’re not there yet – but the Best Retailer Award shows that we’re certainly on the right road and that Scottish businesses are among the very best worldwide.”