35 Years in Business with Best Re­tailer Award

Rutherglen Reformer - - News -

thou­sands of cus­tomers who took the time to nom­i­nate us and who show their support by or­der­ing from us week after week.”

Cake Stuff HQ is an 8,000 square foot mod­ern ware­house in Les­ma­hagow, from where the Cake Stuff team ship over a thou­sand or­ders ev­ery week to cake-mak­ing cus­tomers all over the world.

As a purely on­line business, the heart of the business is the company web­site www.cake-stuff.com which was to­tally revamped last year us­ing the very lat­est e-com­merce tech­nol­ogy. The web­site boasts over 5,000 prod­ucts and at­tracts over 15,000 vis­i­tors ev­ery week with its clear nav­i­ga­tion, well pho­tographed prod­ucts, de­tailed prod­uct de­scrip­tions, au­to­mated price breaks, cus­tomer reviews, rec­om­mended prod­ucts and many more fea­tures to im­prove the cus­tomer’s on­line shop­ping ex­pe­ri­ence, in­clud­ing a mo­bile ver­sion for smart­phone users.

In 2012 the company launched their dis­tinc­tive pink logo and ‘help­ing you bake it bet­ter’ tagline. Th­ese have re­ally helped Cake Stuff to stand out in a crowded mar­ket­place and the re­ac­tion from cus­tomers has been great – many of whom look for­ward to their ‘pink boxes’ full of cake dec­o­rat­ing good­ies ar­riv­ing ev­ery week!

With the con­tin­ued suc­cess of TV shows such as ‘The Great Bri­tish Bake Off’, home bak­ing and cake dec­o­rat­ing have never been so popular and with the third gen­er­a­tion of fam­ily now in­volved in the business, who knows what the next 35 years hold for Cake Stuff?

Di­rec­tor Jean Young said: “We’re not the kind of peo­ple to rest on our lau­rels – we al­ways lis­ten to our cus­tomers and will work harder than ever to im­prove our web­site, our range, our prices and our ser­vice. We’re not per­fect – we’re not there yet – but the Best Re­tailer Award shows that we’re cer­tainly on the right road and that Scot­tish busi­nesses are among the very best world­wide.”

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