Stores will of­fer free fruit to kids

Rutherglen Reformer - - News -

The Tesco stores in Ruther­glen and Burn­side are set to of­fer free fruit to chil­dren while their par­ents are shop­ping.

Both stores are par­tic­i­pat­ing in a na­tion­wide scheme be­ing launched in over 800 Tesco shops across the UK

The ini­tia­tive is aimed at cre­at­ing healthy eat­ing habits among kids that will stay with them as they grow up, and to make it eas­ier for chil­dren to get the fruit and veg­eta­bles they need.

The gov­ern­ment rec­om­mends that chil­dren – like adults – eat at least five por­tions of fruit and veg­eta­bles ev­ery day.

But re­search has shown that only 10 per cent of boys and seven per cent of girls be­tween the ages of 11 and 18 meet the five-a-day rec­om­men­da­tion.

The move was the brain­child of a Tesco check­out worker and was ini­tially tri­alled in Scot­land with great suc­cess.

Matt Davies, Tesco CEO for UK and ROI said: “We’re Bri­tain’s big­gest green­gro­cer, so we want to make it eas­ier for par­ents to get their chil­dren eat­ing more healthily.

“As a dad, I know it can be tricky get­ting chil­dren to eat their fruit and veg­eta­bles, so we’re hop­ing this ini­tia­tive will help cre­ate healthy eat­ing habits that will stay with chil­dren as they grow up.”

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