Singer Gerry beats system
Unsigned act to headline ABC
A Castlemilk singer has spoken of his pride at getting to headline the O2 ABC in Glasgow.
Despite having had no support from big record labels, Gerry Cinnamon has built a big enough fanbase to play the venue on November 4.
He said: “I’m well looking forward to it.
“I’ll be up on that stage on my tod, unsigned, playing one of the biggest venues in the country and I haven’t even got an album out yet.
“It’s crazy when you think about it. In fact, it’s heavy class.
“The reaction to the ABC announcement has been amazing and folk are well up for it. “I think it’ll sell out sharpish. “I used to work there when I was 19. Now I’m going back to headline the main stage.
“Hopefully I’ll have this album out in time and we’ll make it an album launch as well.”
Headlining a large venue like the ABC is more evidence that Gerry is having success on his own terms, without anyone throwing cash at his career to help him.
He said: “I see a lot of hype bands with a barrel load of money behind them, labels, friends in the industry, radio pluggers and the usual suspects at the BBC and they still couldn’t fill a phonebox if their lives depended on it.
“I watch them desperately throw money at cringey marketing campaigns where they make up stories to make themselves sound more interesting.
“The ‘new circuit’ is mostly total vampires using likes on social media as a marketing tactic: liking, sharing and incessantly tagging anything and anyone with a bit of exposure, not because they like it but because it’s a cheap way to piggy back on other people’s work.”
The gig announcement follows Gerry performing at T In The Park in July, where he opened the King Tut’s Wah Wah Hut tent.
He said: “Twenty minutes before I went on it was empty but as kick-off grew closer the chants grew louder and you could see folk sprinting into the tent in their hundreds.
“It was pretty dramatic to be honest.
“Both my guitar tuners had just packed in so I was too busy trying to tune by ear to appreciate it.
“A few songs in the place was packed and the noise was deafening.
“We had one of the biggest crowds of the weekend by a country mile and that’s two years in a row we’ve made highlight of the festival on an afternoon slot so that’ll do me.”
And the singer’s advice to other acts is to rely on themselves and to focus on the music
He said: “If I achieve anything by doing this then I hope I can show young up- coming, working class bands and writers that you don’t need to rely on anyone but yourself.
“Don’t feel threatened by the fact that you’re skint and up against bands whose mums and dads fund their every move. Stick to the tunes.”
Tickets for Gerry’s O2 ABC gig are on sale at www.gigsinscotland.com.