Singer Gerry beats sys­tem

Un­signed act to head­line ABC

Rutherglen Reformer - - The Ticket - Jonathan Ged­des

A Castlemilk singer has spo­ken of his pride at get­ting to head­line the O2 ABC in Glas­gow.

De­spite hav­ing had no sup­port from big record la­bels, Gerry Cin­na­mon has built a big enough fan­base to play the venue on Novem­ber 4.

He said: “I’m well look­ing for­ward to it.

“I’ll be up on that stage on my tod, un­signed, play­ing one of the big­gest venues in the coun­try and I haven’t even got an al­bum out yet.

“It’s crazy when you think about it. In fact, it’s heavy class.

“The re­ac­tion to the ABC an­nounce­ment has been amaz­ing and folk are well up for it. “I think it’ll sell out sharpish. “I used to work there when I was 19. Now I’m go­ing back to head­line the main stage.

“Hope­fully I’ll have this al­bum out in time and we’ll make it an al­bum launch as well.”

Head­lin­ing a large venue like the ABC is more ev­i­dence that Gerry is hav­ing suc­cess on his own terms, with­out any­one throw­ing cash at his ca­reer to help him.

He said: “I see a lot of hype bands with a bar­rel load of money be­hind them, la­bels, friends in the in­dus­try, ra­dio plug­gers and the usual sus­pects at the BBC and they still couldn’t fill a phonebox if their lives de­pended on it.

“I watch them des­per­ately throw money at cringey mar­ket­ing cam­paigns where they make up sto­ries to make them­selves sound more in­ter­est­ing.

“The ‘new cir­cuit’ is mostly to­tal vam­pires us­ing likes on so­cial me­dia as a mar­ket­ing tac­tic: lik­ing, shar­ing and in­ces­santly tag­ging any­thing and any­one with a bit of ex­po­sure, not be­cause they like it but be­cause it’s a cheap way to piggy back on other peo­ple’s work.”

The gig an­nounce­ment fol­lows Gerry per­form­ing at T In The Park in July, where he opened the King Tut’s Wah Wah Hut tent.

He said: “Twenty min­utes be­fore I went on it was empty but as kick-off grew closer the chants grew louder and you could see folk sprint­ing into the tent in their hun­dreds.

“It was pretty dra­matic to be hon­est.

“Both my gui­tar tuners had just packed in so I was too busy try­ing to tune by ear to ap­pre­ci­ate it.

“A few songs in the place was packed and the noise was deaf­en­ing.

“We had one of the big­gest crowds of the week­end by a coun­try mile and that’s two years in a row we’ve made high­light of the fes­ti­val on an af­ter­noon slot so that’ll do me.”

And the singer’s ad­vice to other acts is to rely on them­selves and to fo­cus on the mu­sic

He said: “If I achieve any­thing by do­ing this then I hope I can show young up- com­ing, work­ing class bands and writ­ers that you don’t need to rely on any­one but your­self.

“Don’t feel threat­ened by the fact that you’re skint and up against bands whose mums and dads fund their ev­ery move. Stick to the tunes.”

Tick­ets for Gerry’s O2 ABC gig are on sale at www.gigsin­scot­land.com.

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