Tickled Pink as TV’s Kaye helps launch campaign
Scottish presenter Kaye Ad a m s joined staff at Asda Toryglen in their fight against breast cancer as she helped launch the store’s Tickled Pink campaign.
Kaye commended staff of the supermarket giant, which has raised funds for Breast Cancer Care and Breast Cancer Now for the past 20 years, when she visited the store last week.
Launched in 1996, Asda’s Tickled Pink campaign has raised over £48 million, transforming the work of both charities, who help those affected by breast cancer and fund research into breast cancer.
This y e a r, A s d a Toryglen is doubling its efforts to help Asda reach £ 50million and is hosting a number of in store activities throughout October. The shop welcomed Loose Boots line dancers who last week donned their pink cowboy hats to raise £500 for the lifeline charities.
Kaye Adams said: “I am proud to have been an ambassador for Breast Cancer Care for the last four years. I’ve seen first-hand the incredible support they give to people going through breast cancer.
“Without the funds raised through Asda’s Tickled Pink Campaign, Breast Cancer Care wouldn’t be able to provide the vital care, support and information to people affected by breast cancer and Breast Cancer Now wouldn’t be able to fund life-saving research.
“Asda will surpass £50 million this year which is an amazing achievement and one that I’m really proud to be a part of.”
Liz Arbuckle, community champion at Asda Toryglen, said: “It was fantastic to welcome Kaye to help launch our local campaign today.
“Ou r colleagues and customers across Glasgow and the rest of Scotland have always been incredibly supportive of our fundraising activities and I know this time will be no different as we look to surpass £50 million.
“We want all our customers to show their pride and help us raise even more vital funds by making their own pink statement under the banner Proud to be Pink - enabling both charities to continue to be there for anyone facing breast cancer, from day one.”
I’ve seen first-hand the incredible support they give to people going through breast cancer