Tick­led Pink as TV’s Kaye helps launch cam­paign

Rutherglen Reformer - - News - Edel Ke­nealy

Scot­tish pre­sen­ter Kaye Ad a m s joined staff at Asda To­ry­glen in their fight against breast can­cer as she helped launch the store’s Tick­led Pink cam­paign.

Kaye com­mended staff of the su­per­mar­ket gi­ant, which has raised funds for Breast Can­cer Care and Breast Can­cer Now for the past 20 years, when she vis­ited the store last week.

Launched in 1996, Asda’s Tick­led Pink cam­paign has raised over £48 mil­lion, trans­form­ing the work of both char­i­ties, who help those af­fected by breast can­cer and fund re­search into breast can­cer.

This y e a r, A s d a To­ry­glen is dou­bling its ef­forts to help Asda reach £ 50mil­lion and is host­ing a num­ber of in store ac­tiv­i­ties through­out Oc­to­ber. The shop wel­comed Loose Boots line dancers who last week donned their pink cow­boy hats to raise £500 for the life­line char­i­ties.

Kaye Adams said: “I am proud to have been an am­bas­sador for Breast Can­cer Care for the last four years. I’ve seen first-hand the in­cred­i­ble sup­port they give to peo­ple go­ing through breast can­cer.

“Without the funds raised through Asda’s Tick­led Pink Cam­paign, Breast Can­cer Care wouldn’t be able to pro­vide the vi­tal care, sup­port and in­for­ma­tion to peo­ple af­fected by breast can­cer and Breast Can­cer Now wouldn’t be able to fund life-sav­ing re­search.

“Asda will sur­pass £50 mil­lion this year which is an amaz­ing achieve­ment and one that I’m re­ally proud to be a part of.”

Liz Arbuckle, com­mu­nity cham­pion at Asda To­ry­glen, said: “It was fan­tas­tic to wel­come Kaye to help launch our lo­cal cam­paign today.

“Ou r col­leagues and cus­tomers across Glas­gow and the rest of Scot­land have al­ways been in­cred­i­bly sup­port­ive of our fundrais­ing ac­tiv­i­ties and I know this time will be no dif­fer­ent as we look to sur­pass £50 mil­lion.

“We want all our cus­tomers to show their pride and help us raise even more vi­tal funds by mak­ing their own pink state­ment un­der the ban­ner Proud to be Pink - en­abling both char­i­ties to con­tinue to be there for any­one fac­ing breast can­cer, from day one.”

I’ve seen first-hand the in­cred­i­ble sup­port they give to peo­ple go­ing through breast can­cer

Smiles TV’s Kaye Adams helped launch Tick­led Pink at Asda To­ry­glen

Fundrais­ers The dance group raised £500 at a re­cent in-store event

Tick­led Pink sup­port­ers Loose Boots line dancers

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