Scootering - - Trade Spotlight -

Love it or hate it there’s no doubt that Quadrophe­nia pro­vided a much needed in­jec­tion of new cus­tom to scooter shops across the UK. Gi­ulio re­calls that Ar­mando’s ben­e­fited from the film in more than just in­creased trade. “By the late 1970s scooter­ing had more or less died out in the south but was still strong in the north. The pro­duc­ers needed large numbers of scoot­ers for film­ing so ap­proached the north­ern clubs.

“They paid £25 a day for a scooter with rider and £15 for a pil­lion plus ac­com­mo­da­tion. Guido wasn’t old enough to ride so he went down with me. All the clubs met at our shop and we rode down to­gether. I hadn’t re­alised there was so much hang­ing about in­volved in film­ing. We soon worked out that it was pos­si­ble to sign on and then sneak off but still make it back in time for the shots. The wardrobe de­part­ment smartened us up and there was a glam­our at­tached to be­ing in­volved in the film­ing. I’ll just say that we had a great time and leave it at that!”

The se­lec­tion of Quadrophe­nia mem­o­ra­bilia held at the shop ranges from an ultra-rare, mint, film poster pro­duced for the Ital­ian mar­ket, one of only three known to ex­ist, to stills of the broth­ers taken dur­ing film­ing. Both can be seen clearly in sev­eral scenes in­clud­ing the ffa­mous clash withi the po­lice.i “It was strange, play fight­ing for the cam­eras. The di­rec­tors kept telling us and the cop­pers to stop laugh­ing, but if you look closely they weren’t that suc­cess­ful.”

Should go with the Quadrophe­nia box.

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