Price war makes champagne cheaper than mouthwash

CHAMPAGNE is now cheaper than mouthwash thanks to the latest supermarket price war.

Tesco is selling a 750ml bottle of Louis Delaunay champagne for £12, but it has cut the price by a quarter to £9 per bottle for those who buy six.

At £12 per bottle the cost per 100ml is £1.60, but at £9 it is £1.20 per 100ml – less than the equivalent amount of mouthwash from household brands such as Colgate and Corsodyl.

The price of a 750ml bottle of Asda’s Louvel Fontaine champagne has been reduced from £11.98 to £10 – the equivalent of paying £1.33 per 100ml.

And a bottle of bubbly costs as little as £9.99 at budget chains Aldi and Lidl.

Meanwhile, Listerine Advanced Defence Gum Treatment Mouthwash can cost £3.49 for 250ml, or £1.40 per 100ml, and Colgate Peroxyl Mouthwash is selling for £4.50 for 300ml, or £1.50 per 100ml. Corsodyl Mint Mouthwash can cost £10.00 for 600ml, or £1.67 per 100ml.

Martin Isark, of consumer website Can I Eat It?, said competition was driving supermarkets to lower the price of champagne to match that of prosecco.

‘The drinks world has gone really mad when a gargling mouthwash costs more than champagne,’ he said.

‘It seems supermarkets have decided the only way to shift champagne off the shelves is to bring the entry level down to the price of prosecco.’