More milk is going into your Milkybar, kids...
THE Milkybar recipe is being changed to make milk the main ingredient rather than added sugar.
Nestle is making the move in line with a pledge to cut sugar levels to help tackle childhood obesity.
It is also working on reducing sugar in other products such as Aero, Yorkie, Rolo, Quality Street and Smarties.
The white chocolate Milkybar first appeared in 1936 and the ‘strong and tough’ Milkybar Kid, dressed as a cowboy, first appeared in adverts in 1961.
In the past the confectionery giant promoted Milkybars as a ‘delicious source of milky goodness’.
But the old recipe was 57.3 per cent sugar and only 26 per cent milk powder. The new version will be 37.5 per cent milk powder.
The sugar content of the new recipe is still high at 52.6 per cent – but this is partly due to the natural sugar in milk.
Changes to Nestle’s chocolate bars have raised concerns that the taste will change but the firm is carrying out tests to ensure customers are happy.
New packs of Milkybars with the line ‘Milk is now our No 1 ingredient’ will appear across the range of bars, buttons and sharing bags this month.
Nestle’s chairman, Fiona Kendrick, said: ‘We have used our strength in research and innovation to develop a great recipe that replaces some sugar with more of the existing, natural ingredient that people know and love.’