Dyson hopes to suck in shoppers

IT is a brand with a cult following and is widely regarded as producing the best and most sylish household products.

Now Dyson is to open its sixth shop anywhere in the world – in Scotland.

The store on Glasgow’s Buchanan Street will be only the second in the UK.

Charging up to £800 for its vacuum cleaners, household fans and hair dryers, the British firm aims to take over a shop previously used by fashion chain Karen Millen.

If the firm’s London store in Oxford Street is anything to go by, shoppers will be able to hand-test the firm’s vacuums on 64 different types of household debris and get their hair styled using the company’s £300 hairdryers.

The Wiltshire-based company had hoped to keep the plans quiet until signing the deal for the Glasgow store but yesterday a spokesman admitted they were setting up north of the Border.

She said: ‘It’s really exciting for us. The stores allow us to show off all of our products.

‘In the Oxford Street store we have a hair salon on our second floor so consumers can test out the hair dryers too.’

The 30-year-old firm later added in an official comment: ‘The benefits of Dyson technology are best appreciated when people pick up, test and experience our machines.

‘There are currently Dyson Demo spaces around the world enabling people to do exactly that, and additional spaces are coming to major cities in the coming months.’

Industry insiders suggest the firm will pay in the region of £300,000 a year for the space.

Dyson’s arrival will be yet another big boost for Glasgow’s retail sector, which attracts millions of visitors each year.

It is believed the Glasgow branch will be the company’s sixth retail space worldwide after London, Tokyo, Moscow, Paris and Jakarta.

The firm, established in 1987 by serial inventor Sir James Dyson, opened its first UK store on Oxford Street in July last year.

According to the Sunday Times Rich List 2017, the 70-year-old inventor from Norfolk, who was knighted in 2007, has a net worth of £7.8billion.