DAVINA GIVES AGEING THE BUM’S RUSH

SOMETIMES I think it would just be quicker and simpler for all of us if Davina McCall, Myleene Klass and Holly Willoughby just got together every morning and did the can-can down the Mall in their knickers. For all three women make a point of regularly oversharing on social media about their gorgeous bodies, their gorgeous lives, their gorgeous holidays and their gorgeous clothes.

It is exhausting — for us, not them. They might argue that it is an important and lucrative part of marketing themselves, of course. However, it can’t hurt that their fans add adoring comments to each post. That’s always a nice ego boost for the diligent narcissist, no matter how famous.

It was television presenter Davina’s turn to shine this week, showing off a large slice of her fruity botty in a frilly swimsuit. ‘First foray into thong bikini...at 50,’ she wrote. ‘This might look like I’m showing off . . . I am.’

Well, who could blame her? After giving up sugar in 2015 — and illegal drugs a few decades earlier — Davina has become super-fit, a woman who trains as hard as an athlete and is in terrific shape. She was celebrating her 50th birthday by hiking in France with her girlfriends, where they went mad and had some sugar-free cake.

Many happy returns, Davina! Although I suspect the idea of marking a 50th with no champagne, no sugar, no chocolate, no husband and no children on top of a mountain in the middle of nowhere isn’t going to catch on any time soon.