Scottish Daily Mail

Arrogance of drinks giants

They try to kill plastic bottle deposit scheme – saying public don’t care

- By Sean Poulter Consumer Affairs Editor

SOFT drinks firms are trying to block moves to end the plastic bottle blight, claiming shoppers are not concerned by it.

They have lobbied ministers in a bid to stop the introducti­on of a deposit and return scheme (DRS) which would boost recycling.

The Daily Mail can reveal they recently told a UK Government minister ‘the environmen­tal impact of packaging was low on consumer’s priorities when buying a soft drink’.

They even suggested people are not much interested in getting a refund for returning plastic bottles.

Green campaigner­s blasted the claims, accusing soft drinks firms of trying to ‘bamboozle ministers’.

They pointed to surveys showing overwhelmi­ng public support for DRS. Some 78 per cent of people were in favour of the idea.

The Scottish Government has committed itself to implementi­ng a bottle deposit scheme within the next two years, following a campaign by the Scottish Daily Mail.

However, UK Environmen­t minister Dr Therese Coffey held a meeting with the drinks industry on October 24 to discuss how the Government would meet its legal obligation­s to improve recycling rates.

The details have been revealed following a Freedom of Informatio­n Act request by Greenpeace. Notes were taken by an official in the environmen­t department Defra and sent to colleagues and the minister.

The documents reveal some drinks industry bosses argued against a DRS, suggesting having it alongside council kerbside collection­s of plastic would be ‘confusing’ for consumers.

Some firms suggested customers were not particular­ly interested in the idea of getting some money back if they return a plastic bottle.

According to the notes, some argued their customers were ‘more interested in getting rid of rubbish (convenienc­e) rather than incentives for doing so’.

And they went further to claim that most people do not much care about the impact on the environmen­t of plastic bottles.

The companies represente­d at the meeting were Lucozade Ribena Suntory, Nestlé and Danone, which both sell bottled water, and Britvic UK.

Coca-Cola, which has broken ranks with others in the industry to support Scotland’s efforts for a DRS, was also there.

Industry body the British Retail Consortium, which speaks for supermarke­ts, was present alongside the British Soft Drinks Associatio­n.

Details of the meeting were uncovered by the Greenpeace Unearthed team.

Greenpeace UK senior oceans campaigner Louise Edge said: ‘The argument that consumers don’t care much about the environmen­tal impact of plastic when buying a soft drink is completely disingenuo­us.

‘Survey after survey has shown a vast majority of the public does support deposit return schemes for plastic bottles and would like to see plastic-free aisles in supermarke­ts.

‘Instead of trying to bamboozle ministers with their dodgy spin, plastic bottle producers should be listening to what people are actually saying and start reducing the billions of plastic bottles they churn out every year.’

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