Scottish Daily Mail

NOW GIVE £10K FEE TO CHARITY

Fans’ fury at Full Monty stars’ pay for ITV show that has raised just £4k for cancer

- By Susie Coen TV and Radio Reporter

CELEBRITIE­S were under pressure yesterday to give away the £10,000 fees they were reportedly paid for stripping off on ITV’s The Real Full Monty charity show.

BBC2 presenter Victoria Derbyshire and Loose Women’s Coleen Nolan were among the eight stars called upon by outraged viewers to donate their fee to charity.

The show, in aid of breast cancer awareness, was even labelled a ‘farce’, as it emerged earlier this week that it raised only £4,000 for charity.

The Real Full Monty: Ladies’ Night, aired last month, followed the women as they prepared to strip in front of millions live, while encouragin­g the public to regularly check for signs of cancer.

Even though ITV said the show was not a charity fundraiser and did not ask for donations, viewers said the fact celebritie­s were reportedly paid a vast sum of money was ‘a disgrace’.

One wrote online: ‘If you’re doing something for charity it should be unpaid … not impressed.’

Another said they were ‘absolutely disgusted’ by the payment, while a third tweeted: ‘Are they that hard up for cash? Donate the fee to the charity you’re supposed to be supporting!’

Meanwhile, another viewer wrote: ‘What a farce the “Full Monty Cancer Appeal” by so-called caring stars…Greedy sods I say donate your fees now.’

Miss Derbyshire, 49, and Miss Nolan, 53, were joined by former Liberty X singer Michelle Heaton, 38, Hi-de-Hi! star Ruth Madoc, 74, and reality TV star Megan McKenna, 25, at the live show at Sheffield City Hall in March.

DJ and former MTV host SarahJane Crawford, 34, comedian Helen Lederer, 63, and Emmerdale actress Sally Dexter, 57, made up the rest of the group.

The stars, who all have a personal link to cancer, performed a burlesque-inspired routine choreograp­hed by Diversity star Ashley Banjo, set to This Is Me from the musical The Greatest Showman.

Starting the routine in full-length dresses, they stripped to black lingerie before removing their bras, while covering their breasts with large red feathers.

In the finale, they dropped the feathers in front of a crowd of 2,000. Meanwhile, a TV audience of 5.1million watched from their sofas, one million more than the men’s performanc­e the night before.

In an interview before the programme, Miss Derbyshire was adamant the show was not simply ‘nudity for the sake of it’. But a source told The Sun: ‘While it did

‘Are they that hard up?’

raise huge awareness and encourage viewers to check their bodies, a host of the stars took a massive payday.

‘It’s pretty appalling that this wasn’t made clear to viewers. Fans will be furious that they pocketed such huge sums.’

There is no suggestion that the women taking part in the show have done anything wrong.

Online donations have so far reached £4,218, which will be split among six cancer charities including CoppaFeel!, Prostate Cancer UK and Movember Foundation.

As well as a donations page, ITV also launched a ‘pledge page’ for members of the public to promise to check their breasts for signs of cancer. So far, 1,820 have signed the pledge.

A statement on the website read: ‘As some of our favourite celebritie­s bare all to raise awareness, we want you to take The Real Full Monty pledge and keep yourself checked for signs and symptoms of breast cancer, as well as encouragin­g friends and family to do the same.’

ITV said: ‘These programmes were never positioned as charity fundraiser­s or charity appeals. They were about encouragin­g

viewers to take action and get checked, not asking them to donate money.

‘The people who took part have all been touched by cancer in some way in their lives and their passion for raising awareness was obvious to everyone watching.’

ITV added that the shows were its most popular factual programmes so far this year.

The row comes just one week after it was revealed the presenters of the Great British Bake Off were paid thousands to appear on charity editions of the show starring celebrity contestant­s.

Prue Leith is thought to have been paid £59,000 for her role as a judge on the five Stand Up To Cancer specials, while Paul Hollywood was paid £117,500.

Noel Fielding was paid £44,000 for his hosting duties, according to The Sun.

However, celebritie­s who made appearance­s on the five-week run, which ended last Tuesday, donated their entire fee. Channel 4 claimed that the stars made a ‘significan­t donation’ to Stand Up To Cancer, but would not confirm how much went to the charity.

Something in the world of charity is rotten. Something really putrid is afoot. no longer is it a simple act of giving to those less fortunate and doing it with the best of intentions, safe in the knowledge that your money will go straight to those who need it most.

that model of benevolenc­e is now being corroded by greedy middle-men, big business, fatcattery, politics and the endless exhortatio­ns of celebritie­s asking us all to dig deep.

First point. if we all gave to charity every time an entitled celebrity asked us to, we’d soon need charity ourselves.

Second point. the abuse scandal at oxfam and revelation­s of alleged sexual harassment at other charities, including Save the Children, has seen public faith in these flagship organisati­ons plummet.

third and most important point. the bond of trust has been broken between celebritie­s who beseech the public to donate, or chide us to raise our awareness of assorted issues, while — we now discover — pocketing hefty fees for doing so.

in the light of this, is it wrong to feel stupid, taken for granted, a little bit used?

it is no secret that, for years, Sir terry Wogan took a large fee for presenting Children in need, but later explained that he had no idea he was getting paid!

today’s stars don’t even bother with such a lame excuse.

An example is the recent great Celebrity Bake off For Stand Up to Cancer charity tV specials, featuring contestant­s including comedians Alan Carr and harry hill and Scottish tory leader Ruth Davidson.

While they all gave every last crumb of their appearance fees to the charity, tV baker Paul hollywood received around £115,000, while fellow hosts Prue Leith, Sandi toksvig and noel Fielding were also paid, despite Channel 4 telling us that all money would go to charity.

i’m not convinced that viewers would have been quite so generous had they known that this charity Bake off was a Rake off for its cake inspectors and waffle merchants.

C4 has said the presenters donated ‘a significan­t’ portion of their fee to the charity, but not how much — which says everything, and none of it good.

meanwhile, we have since learned that female stars who stripped off for itV’s recent the Real Full monty were each paid £10,000, even though the two programmes (there was also a male version) have so far raised only £4,000 for cancer awareness charities.

this case is slightly more complicate­d, as the show was not a direct charity fundraiser and did not ask viewers to donate, although itV has a donations page, which is still open.

Yet there remains something objectiona­ble about celebritie­s pocketing five-figure sums in the name of a good cause.

it definitely takes the gilt off their noble intentions.

For it’s the public who are expected to keep the cash rolling into the coffers. not them.

one can’t help but feel that the people the Real Full monty helped most were the stripping stars who took part — burnishing their do-good profiles in an orgy of sequined self-interest, while snaffling ten grand.

NiCe work if you can get it, sisters. even the most worthy among their number fell prey to the easy conviction that you are doing good, when all you are doing is encouragin­g others to make a sacrifice on your behalf while you bask in the afterglow of their munificenc­e.

elsewhere, BBC’s Sport Relief telethon raised £38 million — almost a third down on the £55million raised in 2016. Still impressive, yes, even if it seems to be another sign that celebrity charity fatigue is setting in.

Why? Well, was it entirely wise to have multi-millionair­es gary Lineker and Claudia Winkleman in prominent roles during the marathon broadcast, considerin­g that we know they are two of the BBC’s highestpai­d presenters? After all, nothing says needy more than Claudia in a £600 trouser suit.

MeAnWhiLe, the sight of wealthy stars jetting around the globe on freebie charity junkets, telling everyone back home to cough up, is wearing thin.

to add insult to injury, we are told that Comic Relief and Sport Relief have stopped using celebritie­s such as ed Sheeran and eddie Redmayne to report from stricken areas in Africa because it glamorises poverty porn and ‘reinforces white saviour stereotype­s’.

You think i am kidding? i am not kidding.

Liz Warner, Ceo of Comic Relief, said the organisati­on had taken its ‘first steps’ towards changing, particular­ly after Labour mP David Lammy criticised it for portraying Africa as a continent full of ‘poverty-stricken victims and stereotype­s’.

Yes, many parts of Africa are thriving, but if it doesn’t have any problems, why have we donated hundreds of millions in charity over the years, not to mention pumping funds in via the government’s Foreign Aid budget?

honestly. the sanctimony, the divisive politics, the cultural cringe, the quiet horror of celebrity privilege, the way we are patronised at every turn.

it is a wonder that any of us give to charity at all — and the fact that we do, despite everything, is a humanitari­an miracle all of its own.

 ??  ?? Daring: Singer Michelle Heaton
Daring: Singer Michelle Heaton
 ??  ?? Glitter and glamour: The celebritie­s stripped out of these dresses to raise awareness of breast cancer in a live show last month
Glitter and glamour: The celebritie­s stripped out of these dresses to raise awareness of breast cancer in a live show last month

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