CHESHIRE & LIVERPOOL

LIQUID NOSE JOBS

‘CHeSHire is Chelsea and Knightsbridge on steroids,’ says Dr raj Acquilla of Yuva medi spa, a leading clinic in Cheshire’s affluent Alderley edge. ‘Women want to wear their brand on their face, and with the rise of Wags and reality TV, they think big cheeks and lips define femininity.’

Famous for his advanced injection techniques such as liquid nose jobs (injections of dermal filler across the bridge of the nose), women are queuing up for procedures that offer longerlasting solutions than make-up contouring tricks and using camera filters to hide blemishes.

The neat little Nicole Kidman nose, the highly contoured Kim Kardashian cheek, the plump Kylie Jenner lip, can all be copied using Botox and fillers.

Cheshire’s Botox Queen Dr Nyla raja, the largest user of Botox and filler outside London, adds: ‘Young women under 30 who need the least work are the ones requesting a “done” look’ [one where it’s obvious they’ve had work done]. rather than being taboo, cosmetic procedures are seen as a status symbol here and worn like a badge of honour.’

The filler craze climaxes in Liverpool — reported to have the largest appetite for filler, not only in the UK, but in the world. Demand is fuelled by hundreds of unregulated beautician salons offering injectable treatments at ‘bargain’ prices which often produce exaggerated results.

‘Women here just want to look sexy,’ concludes Dr raja, whose clinic performs more than 300 CoolSculpting treatments a week. ‘The Cheshire woman embraces curves. They want a nipped-in waist, slender arms, fuller breasts and a pert, round bum.’