Kylie’s all smiles at Stella’s new store
RUGGED boulders covered in unkempt moss are not usually part of the decor in London’s high-end fashion stores.
But in a nod to her childhood in Scotland, fashion designer Stella McCartney has decorated her new shop with rocks from her family’s farm in Argyll.
Miss McCartney, 46, has used some of the boulders from the farm which inspired her father’s hit Mull of Kintyre as part of the display in her new ‘eco-friendly’ store in London’s old Bond Street, Mayfair.
Former Beatle Paul McCartney bought High Park Farm near Campbeltown in 1968. He credited the location with helping him recover from depression suffered in the wake of the Beatles’ acrimonious split.
Launching the store this week, with the help of celebrity pals Kate Moss and Kylie Minogue, Miss McCartney said the shop’s unusual decor gave it a ‘level of honesty’.
She added: ‘I questioned every element of it a million times. But the only way I could create a shop was having that level of honesty. If I try to be a shop that I am not, then I am not sure it would work.’
The shop, called number 23, is inside a grade two listed 18th-century building.
In its changing rooms, speakers broadcast the ‘dulcet tones’ of meditation teacher Bob roth, who taught Miss McCartney’s children how to meditate.
The mannequins are also made of bioplastic material composed of 72 per cent sugar cane derivatives.
Miss McCartney added: ‘As you walk in you get living plants and you get rocks partially from the farm that I grew up in Scotland. The reality is that 1 per cent of fashion is recycled and so that means that every single second that we’re talking, a truckload of fashion is either burned or landfilled.’
Miss McCartney, whose clothes sell for up to £2,600, designed the Duchess of Sussex’s evening wedding gown.
tiny kylie – Pages 36 & 37