Gwynnie’s dose of gobbledy Goop on the BBC!
HER lifestyle brand paid out £110,000 last month after doctors branded claims an egg could boost women’s sexual energy as ‘ridiculous and dangerous’.
But Gwyneth Paltrow defended Goop on the BBC yesterday, rebuking criticism that its products were based on pseudoscience.
Goop, marking its tenth anniversary, sells ‘wellness’ products such as he Shou Wu rejuvenation tonic supplements for £55 and a charcoal stick for £20.
Asked on BBC Breakfast about the ‘pseudoscience’ criticism, Miss Paltrow, 46, said: ‘We disagree with that wholeheartedly. I think any time that you’re trying to move the needle and you’re trying to empower women, you know you find resistance and that’s just part of what we do and we’re proud to do it, we’re proud to be trailblazing.’
however, some listeners thought she got an easy ride on the BBC, and experts last night hit out at her claims.
Professor edzard ernst, emeritus professor of medicine at the University of exeter, said: ‘The only evidence her products are supported is that they render Mrs Paltrow richer and her gullible customers a little poorer.’
Les Rose, a retired clinical research consultant, said: ‘This subculture of alternative health is actually very harmful.’
Speaking to BBC Breakfast’s Charlie Stayt, mother-of-two Miss Paltrow said:
‘We’re proud to be trailblazing’
‘We really believe there are healing modalities that have existed for thousands of years and they challenge maybe a conventional Western doctor that might not believe necessarily in the healing powers of essential oils or any variety of acupuncture – things that have been tried and tested for hundreds of years and we find that they are very helpful to people and there’s an incredible power in the human body to heal itself.’
Miss Paltrow, who married US producer Brad Falchuk last month after ‘consciously uncoupling’ from Coldplay frontman Chris Martin in 2014, claimed the £200million site served women who ‘don’t feel like they’re being heard by their GP’.
She also appeared on BBC Radio 4’s Today programme, where she mounted a similar defence when asked by Mishal husain about the ‘carnelian crystal’ in the ‘Goop medicine bag’ for £76.
‘It helps ease period cramps, temper PMS, regulate menstrual cycles, and treat infertility,’ the site says.
Goop paid £113,000 to settle allegations of unscientific claims about its £50 Jade egg, which it said would improve energy if kept in the vagina all day. Miss Paltrow toasted ten years of Goop at a London pop-up shop with stars including Demi Moore on Monday night.