Aggressive tactics that keep punters hooked

Bet-to-view deals

Last week the Mail exposed how FA Cup matches are streamed live on betting sites to fans with an account. Other sports are also available. Campaigners say this entices fans to gamble and all ‘bet-to-view’ streaming must be banned.

VIP experiences

Big-spending punters are courted almost like celebrities. They are turned into VIPs and given ‘incentives’ such as the chance to win FA Cup Final tickets. Last year the Mail exposed how Paddy Power showers customers with tickets and hospitality at premium sporting events.

Credit card betting

In April, punters will be banned from placing bets with credit cards, to stop them racking up huge debts with cash they don’t have. The NHS says this is not soon enough and firms must voluntarily ban credit cards immediately.

Hijacking sports

The toxic relationship between football and gambling has normalised betting among young fans. This season, 27 of England’s top clubs have a gambling company as their shirt sponsor. Firms also sponsor stadiums and advertising hoardings alongside the pitch.

Cashback incentives

An undercover investigation by the Mail last year at Bet365 headquarters revealed how gamblers are paid to encourage them to keep betting. Big losers are given weekly cash rebates of thousands of pounds.

Free bets and offers

Gambling websites bombard the public with adverts offering free cash and bets to get them to sign up... and keep betting.