Scottish Daily Mail

Mone’s storm in a D-cup

Bra Queen’s fury as her name’s included in trade­marks sale

- By David Meikle

SHE be­came known as the ‘ Bra Queen’ af­ter mak­ing her name in the lin­gerie world.

But now Tory peer Michelle Mone has been left fu­ri­ous af­ter it emerged trade­marks bear­ing her moniker are be­ing sold off by liq­uida­tors of her old busi­ness.

Would-be buy­ers are be­ing of­fered a ‘unique’ op­por­tu­nity to use Baroness Mone of May­fair’s name on prod­ucts.

Terms up for grabs in­clude ‘Michelle Mone’, ‘M-One’, ‘Michelle’s Se­cret’, ‘Michelle of May­fair’, ‘Michelle In­no­va­tions’ and ‘Bra Queen’.

They are be­ing of­fered by liq­uida­tors of her former bra firm Ul­timo. The trade­marks were taken out be­tween June 2010 and July 2012 for lin­gerie and beauty prod­ucts.

But the Glas­gow-born Ul­timo founder, 49, has in­sisted her name is not up for sale and claimed the auc­tion was an at­tempt to ‘cap­i­talise’ on her rep­u­ta­tion.

In­tel­lec­tual prop­erty con­sult­ing firm Metis Part­ners have been in­structed by the liq­uida­tors of Ul­timo, French Dun­can, to sell the port­fo­lio of trade­marks on their be­half. They say the chance to purchase the trade­marks bear­ing Baroness Mone’s name presents ‘sig­nif­i­cant’ li­cens­ing po­ten­tial for any buyer.

Baroness Mone has in­sisted the trade­marks are not the prop­erty of Ul­timo and were never used by it or MJM In­ter­na­tional, the firm she ran with ex-hus­band Michael. They di­vorced in 2013.

Doc­u­ments ad­ver­tis­ing the up­com­ing sale say: ‘ Metis Part­ners has been en­gaged by Brian Milne, of French Dun­can, act­ing as liq­uida­tor of Ul­timo Brands In­ter­na­tional Ltd (in liq­ui­da­tion) to sell a port­fo­lio of trade­marks be­long­ing to the com­pany. This is a unique op­por­tu­nity.’

A state­ment is­sued by Baroness Mone’s le­gal team said she was aware of the sale of ‘cer­tain trade­marks’. It said: ‘My client ob­jects to the mar­ket­ing of the first five marks listed in the flyer.

‘Th­ese marks are not and have at no time been the prop­erty of Ul­timo. The marks were never used by Ul­timo nor by MJM In­ter­na­tional Lim­ited.

‘The pro­posed sale ad­ver­tised by the liq­uida­tor of Ul­timo, who is act­ing on a mem­bers’ vol­un­tary liq­ui­da­tion, that is to say, not an in­sol­vent one, ap­pears to be mo­ti­vated by a de­sire to cap­i­talise on my client’s rep­u­ta­tion. It is clearly not in­tended to ben­e­fit cred­i­tors since there are none. It serves a pri­vate pur­pose.’

The state­ment added: ‘The flyer and pro­posed sale ap­pear to be mo­ti­vated by the com­pany which pur­chased MJM from my client in 2013. That com­pany ap­pears, for rea­sons best known to its di­rec­tors, to har­bour a grudge against my client.’

The state­ment also said: ‘ My client, like any­one else, claims the right to her own iden­tity. She has used her name in busi­ness for 22 years and has sev­eral trade­mark reg­is­tra­tions of her own.

‘The com­mer­cial use or ex­ploita­tion of the name Michelle Mone as a trade­mark or oth­er­wise is not for sale and has never been.

This is the name of an in­di­vid­ual and, as such, nei­ther this name nor any vari­a­tion of it, which may in the past have been reg­is­tered as a trade­mark with Michelle Mone’s full con­sent, is or will ever, be for sale.

‘Michelle Mone’s le­gal team are cur­rently tak­ing all nec­es­sary le­gal steps to pre­serve this po­si­tion to pro­tect Michelle Mone’s le­gal rights.’

Baroness Mone was ad­mit­ted to the House of Lords in 2015 as f ormer prime min­is­ter David Cameron’s busi­ness tsar.

‘Cap­i­talise on her rep­u­ta­tion’

 ??  ?? Model boss: Michelle Mone in 2010
Model boss: Michelle Mone in 2010

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