WHAT OUR BEAUTY JUDGES HAD TO SAY...

Global make-up artist THERE are a fair few old favourites here and I think that’s because sometimes a classic is a classic for a reason. The award winners show how discerning we’ve been this year: we have been looking at products and deciding if the price is reasonable for the value it delivers. When we’re prepared to spend the money, it’s not about a splurge, it’s an investment — a longterm, feel-good buy we can trust.

Alison Young Award-winning beauty expert

THE products that won not only tell you what they do on the packet — energy, radiance, volumising — they deliver, too. Readers want products that give definitive results: that, when it comes to make-up, don’t need touching up (so they can keep their hands away from their face); and, in skincare, are fixes that really work.

Elsa McAlonan Inspire’s beauty editor

IT’S lovely to see inexpensive and accessible products, such as Nivea Night Cream, being recognised in this year’s awards. I think that’s a reflection of people being careful about how they’re spending their money, but also that for many shielding at home, their supermarket deliveries were the way that they were buying beauty products this year.

Millie Kendall MBE ceo at the British Beauty council

THE winners this year are products that place an emphasis on wellness and selfcare. If you look at the names, the words that describe the products are so uplifting: there’s nothing that plays on our insecurities or suggests we need to fix ourselves. Everything looks to me as if it has that feelgood factor to it, which is what we’ve needed this year.

Jo Jones Founder of charity Beauty Banks

THE award results were fascinating — a reflection of the fact that when it comes to our favourites, we go for brands we trust and can afford. It was great to see some of my favourite products in there, but also some I hadn’t come across. I love the sound of L’Oreal Paris Skin Paradise Tinted WaterCreams, so they’re on my list.