Money men warn Cara of ‘risk to her reputation’
HOSTING raucous parties, wearing strange and skimpy outfits and lolling about on yachts with the rich and famous is all part and parcel of life for a society model like Cara Delevingne.
But I can reveal that the Hollywood star has been warned by her money men that the cash could stop rolling in if she damages her reputation.
The warning comes as turnover in the business through which she channels her earnings, Cara & Co, plunged over the last year by almost £6 million.
Newly filed accounts disclose that income fell from £14.74 million to £9 million.
Modelling and acting opportunities were put on hold during the pandemic, and the 29-year-old commissioned an audit of her finances.
The auditors warn: ‘Principal risks to the business are as follows: Reputation risk. This is the risk of loss of reputation arising from negative publicity that may result in a loss of contracts and a reduction in revenue.’
The bean counters were, perhaps, thinking about Cara’s wild — and sometimes rule-bending — lifestyle.
I revealed last year that the property developer’s daughter threw a lavish Christmas bash in a Palladian mansion in Oxfordshire for four generations of her family, complete with staff. This was while the country was under strict Covid restrictions.
She was also one of the guests at Rita Ora’s notorious 30th birthday bash, which lumped the pop star with a £10,000 fine after she hired a restaurant during lockdown to host her famous friends.
However, Cara’s accountants seem optimistic about her business, adding that profits remain strong and the ‘company has established a strong brand image and continues to obtain numerous long-term modelling contracts’.
As well as modelling, Cara’s also in demand for film work and has starred in a string of movies including Suicide Squad, has written a novel and also released two albums of her music. She and her sisters, Poppy and Chloe, also recently released their own brand of prosecco in New York.
Despite the fall in turnover, Cara still paid herself a dividend of £1 million — a tad down from the £1.3million she took in the previous 12 months — but more than enough to keep her in iced champagne and bikinis.