Selling Travel

Agents can access new Shearings’ online toolkit

- BY LAURA GELDER

SHEARINGS HOLIDAYS has created a Travel Agent Toolkit, with downloadab­le brochures and promotiona­l materials designed to help agents share holiday ideas with their customers in an easy and engaging way.

Timed to coincide with the peak booking period and themed around the operator’s turn-of-year marketing campaign Thisis Shearings, the toolkit includes banners for online use, posters and window displays plus access to visuals and video content.

The toolkit, which can be downloaded online, is broken down into key sections.

A mini-brochure, Thisis2018’, features hand-picked holidays from around the world and has been white-labelled for agent use. It can be downloaded as a PDF for customer communicat­ions and engagement or shared via an online link.

Agents can also download six different digital banners, to use online or via Facebook and Twitter.

There is also a range of sample tweets and Facebook posts available for agents to cut, amend and paste.

A selection of posters and window displays can be printed in A4 or A3.

Shearings has also collated photograph­s and videos for agents to share and use.

A new closed-user Facebook group is available for agents to join and will share new products and exclusive competitio­ns with the trade.

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