Stand­ing tall on the high street

Selling Travel - - Face To Face -

With a few odd ‘qui­etish’ days in Fe­bru­ary, we man­aged to get a bit of a breather. I love this time of year though, be­cause we get all the in­ter­est­ing tai­lor-made long haul en­quiries that give us the chance to re­ally shine and stand out from the in­ter­net. Rarely is any re­quest the same and we can all learn a bit from our re­search.

Even if the routes are sim­i­lar, the pas­sen­ger will be dif­fer­ent and that is when we can draw on our per­sonal ex­pe­ri­ences of dif­fer­ent prop­er­ties.

Be­ing a good and ex­pe­ri­enced agent doesn’t mean that you’ve vis­ited ev­ery ho­tel in the world, it means know­ing ex­actly who to ask if you haven’t been your­self! Be­ing an in­de­pen­dent will al­ways have ad­van­tages over the mul­ti­ples who will strug­gle to get such ad­vice, sim­ply be­cause they can­not use the des­ti­na­tion spe­cial­ist op­er­a­tors that re­ally know their stuff.

So t A ri d!

Af­ter Jan­uary’s Canada bo­nanza, we're get­ting lots of book­ings for South Africa. One of the rea­sons we love the coun­try so much is that it is an easy sell! Ev­ery client that has vis­ited in the last two months has been so en­thralled that they want to go back. South Africa is too big and di­verse to see ev­ery­thing in one or even two trips, so once you have a client hooked you'll have them for years.

I've chat­ted to agents who have had can­cel­la­tions due to the wa­ter re­stric­tions in Cape Town but I have had only a cou­ple of con­cerned calls. Once we ad­vised them they were more than happy to go, as­sured that they would be help­ing not hin­der­ing the lo­cals, since the dam­age done by lost tourist rands is greater than clients hav­ing a shower. And as most peo­ple only tend to stay in the af­fected ar­eas for an av­er­age of three nights, the idea of not hav­ing new tow­els ev­ery day and a three­minute quick shower in­stead of a long soak in the bath is hardly a hard­ship! I've just booked South Africa my­self – plus Mozam­bique – for my hus­band and I in Septem­ber. It will be my fourth trip to South Africa but his first, so I'm ex­cited to be show­ing him what he's been miss­ing.

Se k ye l fi d

There are so many dif­fer­ent ex­pe­ri­ences to be had that the only places I'm re­peat­ing are Cape Town and Fran­schhoek.

Mozam­bique, how­ever, will be a first for both of us, but I'm keen to ex­plore the is­lands as a beach ex­ten­sion for South Africa guests as well as a stand-alone beach des­ti­na­tion. I've only ever sold a few hol­i­days to Mozam­bique so it's time to up my game!

Mean­while, Tanya can’t make her mind up where to go for some win­ter sun­shine and has been jump­ing all over, from Dubai to Cyprus to the Caribbean! Just as doc­tors make the worst pa­tients, travel agents surely make the worst hol­i­day cus­tomers.

Eve h on

Thanks to the many niche des­ti­na­tions, air­lines and cruise com­pa­nies that gave their time and ex­per­tise to sup­port our first Travel Show. It was tricky to stage an event dur­ing our busy pe­riod, but well worth­while! It's so im­por­tant to reach out to the public and build on the suc­cess we've had in the two years since we opened. If you want to raise your busi­ness pro­file lo­cally it's worth con­sid­er­ing an event. I'm sure that it'll bring more busi­ness in and it cer­tainly raises your pro­file so why not – give it a go!

Happy Sell­ing!

Just as doc­tors make the worst pa­tients, agents make the worst hol­i­day cus­tomers!

Bar­bara@Th­e­sus­sex­trav­el­com­pany.co.uk 01403 276684

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