Spot­light on: Vivid, NSW, Aus­tralia

In con­ver­sa­tion with... San­dra Chipchase, CEO Des­ti­na­tion New South Wales and Ex­ec­u­tive Pro­ducer of Vivid Syd­ney

Selling Travel - - Contents -

Q What’s the his­tory of Vivid Syd­ney ?

A: The event (May 25-June 16, 2018) is owned, man­aged and pro­duced by Des­ti­na­tion NSW. It trans­forms the Har­bour City with its large-scale light in­stal­la­tions and pro­jec­tions, live mu­sic, creative ideas, dis­cus­sion and de­bate. It was es­tab­lished in 2009 with the aim of at­tract­ing more vis­i­tors to Syd­ney dur­ing the tra­di­tion­ally qui­eter win­ter. In its first year Vivid wel­comed 225,000 at­ten­dees and has con­tin­ued to grow, with 2.33 mil­lion from Aus­tralia and across the world in 2017. Travel pack­ag­ing con­tin­ues to in­crease vis­i­ta­tion to the fes­ti­val and on to re­gional NSW. In 2017, 592 Vivid Syd­ney travel pack­ages were sold to UK vis­i­tors.

Q How and why should agents per­suade their clients to visit dur­ing Vivid Syd­ney?

A: This year is Vivid’s tenth an­niver­sary and prom­ises to be the big­gest fes­ti­val to date. Syd­ney’s win­ter is gen­er­ally mild so vis­i­tors can ex­plore the city by day in the sun­shine, en­joy­ing cul­tural events, arts ex­hi­bi­tions and world-class gal­leries, sport­ing matches, lux­ury shop­ping and the world’s best sight­see­ing and at­trac­tions – there’s never a short­age of things to do! By night, they can roam the city com­fort­ably while ex­pe­ri­enc­ing the spec­ta­cle of the fes­ti­val. Re­gional NSW is so eas­ily ac­ces­si­ble from Syd­ney, whether it’s a visit to the breath­tak­ing Blue Moun­tains, wine tast­ing in the Hunter

Val­ley or a coastal road trip to By­ron Bay, there’s plenty across the state to cater for ev­ery de­sire.

Q How does Vivid Syd­ney change the city’s at­mos­phere?

A: Syd­ney is amaz­ing year round but through­out Vivid Syd­ney it’s truly mag­i­cal, in­spir­ing and colour­ful! Amaz­ing art in­stal­la­tions and creative pro­jec­tions trans­form Syd­ney’s ar­chi­tec­ture and open spa­ces along the Har­bour fore­shore, paint­ing the Har­bour City in a can­vas of light. The con­tem­po­rary mu­sic pro­gramme fea­tures col­lab­o­ra­tions and per­for­mances from lo­cal and in­ter­na­tional acts in Syd­ney’s best mu­sic venues, and Vivid Ideas pro­vides a fo­rum for creative dis­cus­sion, invit­ing in­dus­tries to col­lab­o­rate, fos­ter busi­ness con­nec­tions and show­case new ideas. There is a real sense of in­spi­ra­tion and cre­ativ­ity in the air.

Q How can vis­i­tors get the most out of Vivid Syd­ney?

A: Ev­ery year, Vivid Syd­ney con­tin­ues to grow big­ger and brighter. There’s al­ways some­thing new and ex­cit­ing to ex­plore: the Vivid Light Walk foot­print stretches across the iconic Syd­ney Har­bour to Taronga Zoo, our mu­sic venues pul­sate with live per­for­mances, and creative lead­ers and in­no­va­tors share their vi­sions at sem­i­nars, work­shops and con­fer­ences all over the city. Vis­i­tors will never be able to see and ex­pe­ri­ence ev­ery­thing in one night – so we en­cour­age guests to start plan­ning their trip early and take the time to ex­plore dif­fer­ent precincts over sev­eral nights, and soak up the magic and ex­cite­ment of the fes­ti­val. “Vivid Syd­ney show­cases the city’s in­cred­i­ble built and nat­u­ral en­vi­ron­ment to a global au­di­ence, plac­ing it

on the world stage. It’s Aus­tralia’s big­gest event and the largest fes­ti­val of its

kind in the world”


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