Selling Travel

How to Sell: Cape Verde

Around 350 miles west of Africa is lesser-visited Cape Verde, with some of the world's best beaches and magnificen­t scenery at every turn, says Benjamin Coren

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Why sell it?

Far-flung Cape Verde is not the British traveller's first choice for sun, but the 10-strong volcanic archipelag­o offers some of the world’s best beaches and almost year-round sun coupled with average temperatur­es of 27C.

Just a six-hour flight from the UK, direct flights are available from Gatwick, Birmingham, Bristol, Manchester and Glasgow, to Sal and Boa Vista.

Beyond the beach, the islands are also renowned for watersport­s and exploratio­n of its rugged mountains and fertile valleys.

Who to sell to?

Perfect for couples on a honeymoon or romantic break, plenty of hotels offer quiet getaways, combining relaxing days on the beach with action-packed excursions around the island.

Families will enjoy the sandy beaches, and most hotels offer organised activities.

There is a growing trend in Cape Verde towards eco-tourism, particular­ly on the island of Fogo, where tourists can view the active volcano, Pico do Fogo. The intimate Spinguera Eco Lodge on Boa Vista has just 12 rooms and offers a tranquil escape.

What to sell?

Cape Verde comprises 10 unique islands, each offering something different.

For those wanting to explore and get

“There is a growing trend towards eco-tourism. On Fogo, tourists can view the active volcano,

Pico do Fogo”

close to nature, offer an excursion to the island of Fogo to climb Cape Verde's highest peak, or the lush green peaks, orchards and terraces of Santo Antâo.

Beach lovers can relax on Boa Vista’s delightful sands, with hotel options including the all-inclusive Iberostar Club Boa Vista. Clients more inclined towards activities and watersport­s, should be pointed in the direction of Hotel Morabeza, which sits on the golden sands of Santa Maria Beach on the island of Sal.

History and culture lovers should visit Santiago Island, home to the capital as well as UNESCO World Heritage Site Cidade Velha, a prominent 16th century slave trading centre.

For a lighter slice of culture, the island of São Vicente's colourful carnival comes to town 40 days before Easter, with music, costumes, dancing and elaborate floats.

How to sell it?

Specialist tour operator Cape Verde Experience (capeverde.co.uk) sells tailor-made Itinerarie­s and multi-island trips for all tastes while KE Adventure Travel

(keadventur­e.com) offers itinerarie­s for trekkers. Cape Verde is a popular destinatio­n for all-inclusive holidays too, with some major brands present like the recentlyop­ened Hilton Cabo Verde Sal Resort in Santa Maria – noted for its pristine white beaches and luxurious rooms.

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HIKING THE HILLS OF SANTO ANTAO
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