South Wales Echo

Back to the fuchsia

From lipsticks and fragrance to skincare, KATIE WRIGHT runs down this year’s line-up for Breast Cancer Awareness Month

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EACH year, for Breast Cancer Awareness Month, brands unveil a parade of pink products in aid of breast cancer charities. While most breast cancers (80%) occur in women over the age of 50, it can happen at any age, so it’s a good idea to get into the habit of regularly checking your breasts for changes such as their size or shape, any lumps, dimpling or texture change, a rash or redness or liquid that comes from the nipples – and get them checked at your GP.

Estée Lauder, the company responsibl­e for the iconic pink ribbon symbol has, for the first time, produced leaflets showing what to look for when checking your breasts, which will be available at its beauty counters across the UK.

Prevention is vitally important when it comes to breast cancer, but more research is needed, as currently 11,500 people die from the disease in the UK each year.

That’s where the pink products come in. By purchasing one of these items during October, you’ll help to raise money for cancer charities. From under-£5 bargains to luxury picks, here are nine of the best breast cancer awareness beauty buys...

ELEMIS LIMITED EDITION PRO-COLLAGEN MARINE CREAM SUPERSIZE £110, elemis.com

THE Elemis cult classic gets a hot pink makeover this month, as the mighty 100ml pot is housed in a stylish vanity case. The company will be making a £25,000 donation to Breast Cancer Care, regardless of product sales.

VASELINE TICKLED PINK ROSY LIP TIN £1.50, Asda

ONE can never have too many lip balms, especially as we edge towards winter. For each pink Vaseline tin sold, 15p will go to Breast Cancer Now.

ESTéE LAUDER BREAST CANCER CAMPAIGN BEAUTY BOX £25, esteelaude­r.co.uk

BRINGING together eight travelsize treats from the Estée Lauder stable – including Bobbi Brown lipstick, Clinique cleansing balm and a Glamglow sheet mask – this luxury line-up is worth over £83 but retails for just £25.

For every box sold, £15 will go to the Breast Cancer Research Foundation.

GEORGE TICKLED PINK BLOSSOM MATTE LIPSTICK £3, Asda

EVERYONE needs a soft pink matte lipstick in their make-up bag and this shade is a real winner. Plus, for every sale, a 40p donation will be made to Asda’s Tickled Pink campaign, which supports charity Breast Cancer Now.

ORIGINS THINK BOLD LIMITED EDITION BLOOMING BOLD LIPSTICK KIT £18.50 origins.co.uk

IT may be called Blooming Bold, but this Origins lipstick is beautifull­y subtle. The shade, Dusky Rose, is a soft, vintage pink that you’ll want to wear year-round.

For every lipstick kit, which comes with a lovely drawstring pouch, 100% of the purchase price goes to the Breast Cancer Research Foundation (up to a maximum donation of £1,850).

GHD INK ON PINK GOLD STYLER £139, ghdhair.com

GHD partnered with tattoo artist David Allen, who specialise­s in mastectomy tattoos, for the design of its latest limited edition hair straighten­er. For every sale of the Ink on Pink Gold Styler, £10 will go to Breast Cancer Now.

JO MALONE LONDON RED ROSES COLOGNE £98, jomalone.co.uk

A LONG-TIME supporter of the charitable event, each year, Jo Malone donates £20 for every sale of its much-loved Red Roses Cologne to the Breast Cancer Research Foundation.The queen of flowers is joined by crushed violet leaves and a dash of lemon in this sumptuous scent.

NOURISH LONDON LIMITED EDITION RADIANCE FIRMING FACIAL OIL

£25, nourishski­nrange.com

THIS year, Nourish London has created a special edition of one of its hero products, the organic and vegan Radiance Firming Facial Oil.

A donation of £2.50 from every bottle sold goes to Walk the Walk, the charity best known for its MoonWalk fundraisin­g events.

REVITALASH ADVANCED PINK LIMITED EDITION £74, revitalash.co.uk

DID you know that RevitaLash eyelash conditioni­ng serum was invented when founder Michael Brinkenhof­f’s wife was diagnosed with breast cancer, aged 32?

This year, the company will again be supporting the cause by donating a portion of profits from sales of its serums to breast cancer research and education initiative­s.

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