FAREWELL TO ANOTHER FASHION MONTH
HOWEVER incredible the clothes, quite often, fashion month passes uneventfully. Things that were once seen as a spectacle, such as the entire Beckham clan sitting front row alongside Anna Wintour at Victoria’s show, are now common place.
Fashion PRs have to work that bit harder to come up with a stunt that makes their show front page news.
In Paris a runway gatecrasher at Chanel had to be marched off by model Gigi Hadid.
In London, in the absence of HRH The Queen on his front row this year, Richard Quinn went for the cute factor with a gaggle of adorable five-year-olds dressed as ducklings complete with feathered headdresses.
The prize this season (SS20 in fashion speak) has to go to Milan, or should I say Jennifer Lopez wearing Versace in Milan. Two decades ago, the Grammynominated artist broke the internet when she appeared in a plunge to the navel jungle green dress by Versace at the awards show.
The 2019 version of that Grammy dress, worn by the now 50-year-old Lopez, wasn’t given many tweaks – in fact the new one showed even more leg!
JLo, mother of twins, with her toned and strong-looking body and age-defying boobs walked with the confident strut of a woman who knew she looked incredible.
Off the catwalk, environmental activists from Extinction Rebellion staged a non-violent protest in London about the impact fast fashion has on climate change.
Climate change is real and we need to act to save our planet but there were legitimate questions raised about the role of fast fashion at Fashion Week. The scheduled shows are by designers who spend hours creating garments that sell for hundreds often thousands of pounds, and are unlikely to ever end up in landfill. The British Fashion Council has committed to focusing on sustainability and many brands are utilising dead stock.
Maybe the activists should focus some heat on the purveyors of fast fashion who create clothes so cheap they can be worn only once? Maybe.