Food & drink business vital

I AM urging Swansea shoppers to show their support for key workers in Wales’ food and drink industry by taking part in a new online campaign. Welsh Food & Drink Celebration Days are planned for July, August and September this year. Producers, retailers and the hospitality sectors have been hit hard by the pandemic. Many enterprises have shown incredible adaptability, and have kept on producing and providing goods under difficult circumstances.

Now we have an opportunity to say a very public thank you to all the key workers within our food and drink industry. They have continued to produce great food and are keeping our nation fed throughout this unprecedented time. It is more important than ever that we support Welsh food and drink businesses. That’s why the Welsh Government has launched the #Carucymrucarublas #Lovewaleslovetaste campaign to encourage Welsh consumers to keep supporting our producers and retailers and buying high quality local Welsh produce.

The #Carucymrucarublas campaign follows on from the successful Welsh producers’ map which is a programme dedicated to developing new and existing microbusinesses and SMES in the Welsh food and drink sector. Welsh food and drink products are readily