Energy prices and scams are in top concerns for consumers, says annual report

THE rising cost of living and scams epidemic are among the top concerns for Welsh consumers, according to Which?’s annual Consumers in Wales’ Report.

The consumer champion carried out research with more than 1,000 people in Wales to understand key issues for Welsh consumers today.

Eight in 10 (83%) said they were worried about energy prices, a huge increase from the almost six in 10 (57%) who were concerned last year. Worries about fuel and food prices were also very high at 79 per cent and 75 per cent respectively – a major increase on last year (51% and 58%).

Six in 10 (61%) said they had noticed higher food prices, and over half (53%) had experienced an increase in the price they pay for energy. Roughly one in six (16%) reported their energy company had gone bust. To offset the impact of higher energy prices, nearly half (48%) said that they had put the heating on less, while one in four (39%) had reduced their use of lights and appliances around the home. Around one in four of those who had experienced higher food prices also reported adapting their behaviour by buying extra items when on promotion (41%), buying cheaper alternative products (44%) or cheaper brands (43%), or by shopping around in different supermarkets, stores or online shops (41%), 13% said they had gone as far as skipping meals.

Which? estimates consumers in Wales will spend an additional £19.24 per week on food and energy in April this year compared to March 2020. This amounts to over £1,000 extra per year. Direct support is being provided by the Welsh Government through the Household Support Fund and additional support was announced for more vulnerable consumers.

Rocio Concha, Director of Policy and Advocacy at Which?, said: “Many more people will need support when the energy price cap takes effect next month. The UK and Welsh governments and businesses must work quickly to ensure they are ready to support anyone struggling to make ends meet.”

The fraud epidemic also proved to be a key concern – 75% of Welsh consumers have seen or been targeted by a scam.