South Wales Evening Post

Be the main attraction with free digital support

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Visit Wales and Superfast Business Wales have joined forces to help hospitalit­y and tourism businesses in Wales get all the digital support they might need with free webinars and one-to-one advice.

The free support is designed to show businesses how adopting some smart new processes could help them put more money on the bottom line... or more hours on the clock.

Either way it’s a win-win for businesses. And better still – it’s completely free!

The webinars, delivered by Superfast Business Wales, will show business owners how to make better use of social media to increase online reach as well as digital solutions, such as online booking systems, which make running a business easier. After attending the free webinars, businesses can benefit from free tailored advice.

Popular Gower-based The Oxwich Bay Hotel was quick to take advantage. After attending Superfast Business Wales webinars last year and having a one-to-one session with a digital business adviser, the hotel reviewed how they used digital within the business.

“We looked at our booking system and how we were using our social media. Previously we used to reach over 400 people on Facebook with an engagement of 126. We are now reaching over 17,000 people with average engagement of 12,000. Superfast Business Wales enabled us to market ourselves as we were previously using commission-based online travel agency services which took a lot from us.”

Tailored support also paid off for glamping business Nights Under Canvas.

“They really helped me upskill in certain areas such as digital marketing. It was new terminolog­y, but getting the business prominent on search engines was great.

“We’ve also been able to utilise cloud technologi­es and implement disaster recovery back up through the use of

Google Drive and Dropbox, which not only gives me peace of mind, but allows me to access work from wherever I am across Wales.”

Wonderfull­y Wild sought support from Superfast Business Wales when it launched its new website in 2019: “The free website appraisal and social media workshop were really useful. We made immediate changes such as bringing in a new online booking system which made it easier for customers to book with us directly.”

To book, search online: Superfast Business Wales Events.

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