Words in­spire young en­trepreneurs

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A NEW se­ries of chil­dren’s books that cham­pion en­ter­prise and innovation could help to cre­ate the next gen­er­a­tion of en­trepreneurs across Mersey­side.

Clever Tykes chil­dren’s books in­tro­duce im­por­tant life skills through positive, en­tre­pre­neur­ial role mod­els for chil­dren aged six to nine.

Ben and Jodie Cook, cre­ators of the Clever Tykes chil­dren’s sto­ry­books, have se­cured a deal with Lloyds Bank­ing Group that will see a copy of the se­ries de­liv­ered to ev­ery pri­mary school in the UK.

The sto­ry­books in­spire re­source­ful, in­no­va­tive and en­ter­pris­ing be­hav­iour and have gen­er­ated in­ter­est from across the globe af­ter their in­clu­sion in a na­tional gov­ern­ment re­port, En­ter­prise for All.

They will now be en­joyed by mil­lions of chil­dren in more than 23,000 schools.

The idea was in­spired af­ter Ben and Jodie, founders of JC So­cial Me­dia, dis­cov­ered the ev­i­dence be­tween role mod­els and en­tre­pre­neur­ial in­ten­tion, but found too few positive role mod­els for chil­dren.

The pair set about cre­at­ing three sto­ries that in­tro­duced im­por­tant life skills and at­ti­tudes to chil­dren aged six to nine.

“It’s an in­cred­i­bly ex­cit­ing time for Clever Tykes and pri­mary en­ter­prise ed­u­ca­tion,” co-founder Ben Cook com­mented. “We’ve seen the positive changes in chil­dren’s be­hav­iour hav­ing read our sto­ries and we’re de­lighted that thou­sands more will ben­e­fit.”

The na­tional roll-out pack­age in­cludes the devel­op­ment of the UK’s first dig­i­tal en­ter­prise por­tal.

This will en­able schools to down­load the books and will give them ac­cess to a raft of en­ter­prise ed­u­ca­tion re­sources which can be built into var­i­ous ar­eas of the cur­ricu­lum.

Find out more about the books at http://www.clev­er­tykes.com/

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