Sam’s an L of a name for driving business
TWO Southport businesses are in the top 20 small business names in the UK, according to new research.
Samuel “L” Jackson, a driving instructor, and Jean Claude Van Man, a removal business, from Southport were among the top 20.
Research conducted by Vistaprint has put the name of a business among the top priorities for anyone starting a new enterprise.
The study surveyed the shopping habits and opinions of 2,000 consumers to reveal the 20 most unique names, and highlight what makes for an unforgettable brand.
Samuel Jackson, owner of Samuel “L” Jackson driving, said: “My parents chose my name for me, and when getting a new roof sign my wife suggested I put the learner ‘L’ in the middle to make it more memorable.
“The response has been great, we have had quite a few funny phone calls requesting snake removal and of course I had a brief chat over the phone with the man himself!”
Oliver Harcourt, head of Vistaprint UK, said: “Having a creative business name is one example of how you can be more memorable to your customers and stand out from the crowd.
“Some of the shops from our poll are businesses that are generations old, showing that a catchy name can stand the test of time.”
Approximately 40% of respondents said that a memorable name would encourage them to enter a shop in preference to one with a more traditional title.
A third of shoppers were also likely to recommend a business to a friend if its name left a good impression.
One in 10 people said they could recall a striking name from over a decade ago and six in 10 high street shoppers favoured creative names over more generic ones.
Mr Harcourt added: “Eight in 10 Brits likes to try and shop locally where possible.
“We’re happy to see local stores keeping up the tradition of having creative and witty names as a way to stand out in their communities.”
Two-thirds of consumers said the ability to raise a smile made a shop more appealing and half said it made it easier to remember.
A quarter even believed they received better service from a store with a unique name.
Do you know of any other great business names in the Southport area? Email us at: visiternews@southportvisiter. co.uk or message us via the Visiter page on Facebook