In hoofsteps of Aintree legends
REACH, the UK’s largest publisher, and publisher of the Southport Visiter, has joined forces with The Jockey Club and Hollicom Events to launch a new series of mass participation running events at racecourses across the UK.
The first three events take place in the autumn of 2019 at Aintree, Cheltenham, and Newmarket’s Rowley Mile.
Each of the racecourses are renowned for being the homes of The Randox Health Grand National, the Magners Cheltenham Gold Cup,and the QIPCO 2000 Guineas.
Simon Fox, CEO of Reach, said: “The launch of the Classic Run Series presents us with a new opportunity to further engage with our customers in a different but relevant way.
‘‘Increasingly, live events are becoming an important channel for us to reach our readers in the communities where they live, work, shop and socialise. The Classic Run Series will also provide our advertisers with fresh commercial partnership opportunities.
‘‘It’s a very exciting development for us and I look forward to joining our army of readers at the Classic Run Series next year.”
“The Jockey Club owns and manages some of the top racecourses in England and it’s not every day you wake up and say I’m going to run past Becher’s Brook or jog down the Rowley Mile. Next year that opportunity will become a reality.
‘‘We’re expecting thousands of runners to take part.
“We’ve already signed up running legend Liz McColgan and her double Olympian daughter, Eilish, to join us as Classic Run Ambassadors.”
Reach PLC North West regional managing director Carl Wood said: “I know what running around the world-famous Aintree racecourse will mean to people everywhere. It’s the chance of a lifetime.
“At Reach we’re all about connecting with people. That’s not only through our websites and newspapers, it’s through fantastic events such as this.
‘I firmly believe this is the start of something truly amazing and I urge people to sign up and be part of it.”