Publication celebrates our cider, and calls on the government to protect it
THE Campaign for Real Ale (CAMRA) is calling on the Chancellor and MPs to support UK cider makers, following the publication of its latest title Modern British Cider by cider expert Gabe Cook.
All 70 MPs that have makers from their constituencies featured in the book have been sent a copy of Modern British Cider by the Campaign, to help highlight to members the key issues facing small and independent cider makers.
Gabe also presents solutions to the problems facing these cider businesses that could be pursued by the Government to help them thrive.
These solutions are: A progressive duty system for small cider producers – the current 70hl duty exemption for the smallest of cider producers has been great for protecting small farm diversification but has also effectively acted as a glass ceiling, preventing business growth. We advocate for the retention of this exemption, and the introduction of Progressive Cider Duty above 70hl of production as part of the wider Alcohol Duty Review.
Raising the minimum juice content for cider – the current minimum is just 35%. Raising this to 50% will help improve cider’s integrity and reputation, create more competitiveness, and provide a renewed demand for acres of apple orchards that are currently being wound down due to a lack of demand.
Ingredient labelling – this is currently not a legal requirement for alcoholic drinks in the UK but would ensure that drinkers can be better informed about what they’re drinking.
Read More CAMRA column: Why do pubs close permanently? Author Gabe Cook said: “The industry still faces many challenges holding it back from achieving its full potential. I hope this book lends a voice to these causes. Britain is blessed with so much cider heritage, which we desperately need to conserve. There truly is a cider for everyone.”
Nik Antona, CAMRA National Chair, added: “The Government will be announcing the Budget on October 27; now is the time to deliver reforms that will help British cider makers thrive.”
Modern British Cider is a definitive guide that celebrates the wonderful world of British cider today, with a heritage dating back at least 2,000 years. Author Gabe Cook, is the leading writer, educator and broadcaster on cider.
Modern British Cider is available for order now for £15.99. To pre-order your copy from https://shop1.camra.org. uk/product/modern-britishcider.