Bloggers plot route to show’s locations

opening credits. Outlander fans are being encouraged to track the “Scotlanders” – Neil Robertson, Laura Brown, Patricia Cuni, David Weinczok, Kristy Ashton and Sophie Maulevrier – who will be using the #Scotlanders hashtag on Twitter and Instagram.

Neil said: “This is our first Outlander campaign and we can’t wait to get started. We share a passion for Scotland and love promoting it. Hopefully our challenge will give Outlander fans a distraction while we count down to the start of series three.”

Jenni Steele, Film and Creative Industries Manager at VisitScotland, said: “The phenomenal success of Outlander and the popularity of set-jetting is having a fantastic impact on Scottish tourism.

“With the third series just around the corner, now is the perfect time to lay down this unique challenge to the ‘Scotlanders’.

“It will allow us to capitalise on the excitement among the Outlander fan community and to promote the stunning locations featured in the series, encouraging people to get out and visit them, or to book a trip for next year.” Stephen Duncan, Director of Commercial and Tourism at HES added: “The Outlander series has opened up our sites to a whole new audience, inspiring more and more visitors to come and discover the history behind these places, further demonstrating the enduring value and significance of heritage attractions in Scotland, which continue to draw visitors from around the world who are fascinated to learn more about Scotland’s rich history.”