Breast cancer awareness drive

Dear Editor,

As we near Breast Cancer Awareness Month in October, I’m calling on your readers to wear it pink on October

22. By taking part in the UK’s biggest and brightest fundraiser, readers can raise vital funds and help make life-changing breast cancer research and care happen at a time when it’s never been more needed.

The Covid-19 pandemic has impacted how Breast Cancer Now has been able to support people affected by breast cancer – we had to postpone in-person meetings and repivot our support online, and our research was stalled when our labs were closed during the first lockdown.

However, breast cancer remains the most common cancer in women in the UK, with one in seven women developing this devastating disease in their lifetime.

Disruption to breast cancer across treatments and care over the past 18 months have made the already frightening time of a breast cancer diagnosis even tougher for those faced with this difficult news, and the support we provide and hope our research generates has never been more essential. We remain determined to be there the whole way through to support people when they need us and to make the research breakthroughs that continue to drive forward progress.

You can play your part in helping us to do this by joining people across the UK to wear it pink on October 22 to raise funds for Breast Cancer Now.

If there ever was a time to put on that pink top, proudly drape that pink feather boa around your neck or pull up those pink socks, it’s now. Together (for the 20th year running) we can wear pink, raise money and help make life-changing breast cancer research and care happen. Join us and sign up today at wearitpink.org.

Baroness Delyth Morgan Chief Executive

Breast Cancer Now