Firms on world stage at event

Tourism businesses from Forth Valley will be among those attending Scotland’s flagship travel trade event in the Granite City next month.

Taking place April 17-18 in Aberdeen, Visitscotland Connect 2024 is designed to grow the country’s share of global travel in a sustainable way. Local tourism businesses will meet and do business with travel intermediaries, including tour operators, travel advisers and destination management companies representing Scotland’s most important visitor markets.

Over 220 trade-ready Scottish tourism businesses including accommodation, experiences and attractions will connect with over 250 buyers - who plan inspirational Scotland trips for their clients – representing 23 countries.

There are 15 businesses from Forth Valley attending - including The National Wallace Monument, Radical Weavers, Steamship Sir Walter Scott, Solsgirth Home Farm and Scottish Canals.

Lynsey Eckford, Visitscotland Regional Director, said: “This is a really important opportunity to meet in person and share details of products and experiences, as well as the brilliant offering we have here in Forth Valley.

“Helping businesses to reach new markets and stimulating demand for Scotland is all part of our comprehensive marketing strategy which works year-round to bring visitors to Scotland.”

Jason Clark from Katrine Wheelz Bike Hire said: “We are pleased to be attending Visitscotland Connect for the first time. It’s a great opportunity to showcase our bike hire offering at beautiful Loch Katrine in The Trossachs to travel advisers from all over the world.”