‘Visit us’ campaign
Injection of funds
A new £44,000 marketing campaign is aiming to make Crieff the “destination of choice” for those seeking adrenaline- pumping adventure and good food.
The Strath capital’s wealth of outdoor activities, as well as its restaurants and shops, will be the main focus of the 12-month digital drive, which has received a £22,000 match-funded boost from the VisitScotland Growth Fund.
Crieff Succeeds BID (Business Improvement District) will produce a number of online videos to promote the town to the shortstay tourism market in Edinburgh, Glasgow and the north- east of ngland.
Blogs, press trips and social media will also help to raise awareness of Crieff, which lies within 90 minutes’ drive of 90 per cent of the Scottish population.
Glenturret, Scotland’s oldest working distillery, Crieff Hydro and Campbell’s – one of the country’s oldest bakeries - will be cited among the town’s tourism offerings and the area’s stunning scenery and its string of top independent shops will all feature prominently in the new campaign.
The announcement was made at Pura Maison by Neil Combe, manager of Crieff Succeeds BID, and Jim Clarkson, regional partnerships director at VisitScotland.
Mr Combe said: “This substantial award from VisitScotland’s Growth Fund is a real vote of confidence in our vision to promote and develop Crieff. The town is an attractive visitor destination and a magnet for outdoor enthusiasts. It has so much to offer and our ambitious online film project will showcase the people, landscape, history and culture through its range of outdoor activities, food and drink, and local cuisine.”
Mr Clarkson said: “We promote Scotland with Scotland. Partnership and collaboration is at the heart of Scottish tourism and VisitScotland works with local industry to develop and deliver initiatives that grow the visitor economy. We are delighted, therefore, to support Crieff Succeeds BID’s exciting new campaign through the VisitScotland Growth Fund. The town has a huge amount to offer potential visitors and it is great to see so many tourism businesses coming together to inspire more people to experience Crieff.”
The VisitScotland Growth Fund supports collaborative tourism marketing projects which focus on growth and ensure that visitors experience the true Spirit of Scotland. To be eligible for a Growth Fund award, applicants must place a strong emphasis on digital marketing and the creation of digital content assets. They are also encouraged to align themselves with Scotland’s themed years, including the 2017 Year of History, Heritage and Archaeology.
For more information on Crieff, go to www.visitcrieff.scot and to find out more about the VisitScotland Growth Fund, go to www.visitscotland.org/growthfund
Cup of cheer Jim Clarkson of VisitScotland, and Neil Combe, manager of Crieff Succeeds BID toast the Growth Fund award in Crieff’s James Square