‘Visit us’ cam­paign

In­jec­tion of funds

Strathearn Herald - - FRONT PAGE -

A new £44,000 mar­ket­ing cam­paign is aim­ing to make Crieff the “des­ti­na­tion of choice” for those seek­ing adren­a­line- pump­ing adventure and good food.

The Strath cap­i­tal’s wealth of out­door ac­tiv­i­ties, as well as its restau­rants and shops, will be the main fo­cus of the 12-month dig­i­tal drive, which has re­ceived a £22,000 match-funded boost from the VisitS­cot­land Growth Fund.

Crieff Suc­ceeds BID (Busi­ness Im­prove­ment District) will pro­duce a num­ber of on­line videos to pro­mote the town to the short­stay tourism mar­ket in Ed­in­burgh, Glas­gow and the north- east of ng­land.

Blogs, press trips and so­cial me­dia will also help to raise aware­ness of Crieff, which lies within 90 min­utes’ drive of 90 per cent of the Scot­tish pop­u­la­tion.

Glen­tur­ret, Scot­land’s old­est work­ing dis­tillery, Crieff Hy­dro and Camp­bell’s – one of the coun­try’s old­est bak­eries - will be cited among the town’s tourism of­fer­ings and the area’s stun­ning scenery and its string of top in­de­pen­dent shops will all fea­ture promi­nently in the new cam­paign.

The an­nounce­ment was made at Pura Mai­son by Neil Combe, man­ager of Crieff Suc­ceeds BID, and Jim Clark­son, re­gional part­ner­ships di­rec­tor at VisitS­cot­land.

Mr Combe said: “This sub­stan­tial award from VisitS­cot­land’s Growth Fund is a real vote of con­fi­dence in our vi­sion to pro­mote and de­velop Crieff. The town is an at­trac­tive vis­i­tor des­ti­na­tion and a mag­net for out­door en­thu­si­asts. It has so much to of­fer and our am­bi­tious on­line film project will show­case the peo­ple, land­scape, his­tory and cul­ture through its range of out­door ac­tiv­i­ties, food and drink, and lo­cal cui­sine.”

Mr Clark­son said: “We pro­mote Scot­land with Scot­land. Part­ner­ship and col­lab­o­ra­tion is at the heart of Scot­tish tourism and VisitS­cot­land works with lo­cal in­dus­try to de­velop and de­liver ini­tia­tives that grow the vis­i­tor econ­omy. We are de­lighted, there­fore, to support Crieff Suc­ceeds BID’s ex­cit­ing new cam­paign through the VisitS­cot­land Growth Fund. The town has a huge amount to of­fer po­ten­tial visi­tors and it is great to see so many tourism busi­nesses com­ing to­gether to in­spire more peo­ple to ex­pe­ri­ence Crieff.”

The VisitS­cot­land Growth Fund sup­ports col­lab­o­ra­tive tourism mar­ket­ing projects which fo­cus on growth and en­sure that visi­tors ex­pe­ri­ence the true Spirit of Scot­land. To be el­i­gi­ble for a Growth Fund award, ap­pli­cants must place a strong em­pha­sis on dig­i­tal mar­ket­ing and the cre­ation of dig­i­tal con­tent as­sets. They are also en­cour­aged to align them­selves with Scot­land’s themed years, in­clud­ing the 2017 Year of His­tory, Her­itage and Ar­chae­ol­ogy.

For more in­for­ma­tion on Crieff, go to www.vis­itcrieff.scot and to find out more about the VisitS­cot­land Growth Fund, go to www.visits­cot­land.org/growth­fund

Cup of cheer Jim Clark­son of VisitS­cot­land, and Neil Combe, man­ager of Crieff Suc­ceeds BID toast the Growth Fund award in Crieff’s James Square

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