College is given rebrand

Perth College, as part of the University of the Highlands and Islands (UHI) partnership, has kicked off the new year by revealing a new name.

Re-branded as UHI Perth, the institution’s new visual identity aims to“strengthen engagement with communities”and market its offerings“more effectively through a connected and recognisable brand family”.

As well as new approaches to photography and design, the change features a new logo across campuses, based on the letters UHI, and an embedded plus sign and strapline:‘where learning means more’.

Dr Margaret Cook, UHI Perth principal, said:“UHI Perth is a partner of UHI and we are proud to continue serving our communities and connecting with their needs.

“We hope our community will embrace our new identity as we look to the future and continue to offer even more diverse, flexible and supported learning opportunities from access level to PhD.

“UHI is the official collective identity of our partnership, demonstrating that we are more than a college and more than a university, where we offer many more options and opportunities than any single college or university can. Refreshing our visual identity will help us engage better with our communities through a more connected and recognisable brand family.

“The first chapter was creating the university idea. The second chapter was obtaining university status ten years ago and establishing ourselves. “This is now our‘third chapter’.” A spokesperson for the education institution added:“The new identity represents the first step towards the partnership being more engaged, connected and enterprising in its activity.”