Dishing up a tasty welcome for students
DOMINO’S, Nando’s and Pot Noodle are among the firms backing The Digital Welcome, a student platform which is holding “virtual refreshers’ weeks” at 12 universities over the next three weeks.
Built by marketing agency Raptor, the platform replicates individual university campuses online, with which students can interact. It features live talks, student society stalls, and a virtual careers fair sponsored by Pot Noodle. It can be accessed using mobile and desktop computers.
The careers fair will give students the chance to secure one of hundreds of internships on offer from companies in a variety of industries, ranging from music and technology to gaming and films.
Imperial, Exeter, University of East Anglia and Glasgow are among those taking part. More than 100,000 students will be able to gain access.
Raptor chief executive
David Burgman said: “It (refreshers’ week) is a really important opportunity for many brands, local and national, to get in front of students and we’re keeping that door open via the digitisation of this traditional student experience.”
Nando’s stall will feature performances from UK artists, streaming curated playlists by UK DJS and cooking lessons that will teach students how to prepare peri-peri chicken.
LUXURY womenswear brand David Nieper is to open a fifth factory in Derbyshire, to digitally print and dye woven fabrics for its collections, writes Maisha Frost.
The firm is stepping up its drive to bring textile manufacturing back to Britain and says its digital printing and dyeing will be a UK first and generate 30 new jobs.
The 60-year-old family firm has invested £4.5million in the site, turned over £17.4million last year and employs 300. It also has inhouse sewing, knitting and catalogue printing operations.
“Manufacturing in the UK makes sustainable sense,” said chief executive Christopher Nieper.