YOU’VE GOATEE BE KIDDING AT £3.42 A RAZOR
Razor blades have soared in price – as more men grow stubble.
Men’s razor cartridges are up as much as 14 per cent over the past two years while women’s cost up to 11 per cent more.
Men are charged as much as £ 3.42 a time for items which cost between 10p and 20p to make.
It follows a sharp decline in UK razor sales, down by £16.4million to £246million over two years, say market analysts IRI.
The popularity of beards, goatees and stubble is at its highest level for years with stars like David Beckham shunning blades.
One expert said: “People shaving every day is a thing of the past.”
The investigation by our sister paper the Sunday Mirror is based on research by price comparison site mySupermarket.co. uk, which tracked the average cost of brands in the high street from 2014 to 2016.
It found a pack of four Wilkinson Sword Power & Groomer Blades for men jumped from £9.49 to £10.84, up 14.2 per cent.
Over the same period a pack of three Gillette Venus & Olay Razor Blades for women surged by 11 per cent, from £10.46 to £11.64.
Gil lette control twothirds of the £4billion global market.
The insider added: “There’s a colossal mark-up on some products but there’s a lot of consumer choice.”
Gillette and Wilkinson Sword did not reply to requests for a comment.