FOR COMFY CLOTHES AS HIGH STREET TAPS INTO TREND
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The Scottish lifestyle concept of coorie – feeling cosy and content – has been one of the most talked-about trends of 2018 and has proved popular with designers. From oversized scarves and bobble hats to chunky cardigans and bulky sweaters, top names such as Burberry, Michael Kors and MSGM are embracing the coorie phenomenon with gusto. The snuggle factor has also hit the high street with many stores – including Oasis, Zara and Warehouse – tapping into the heart-warming trend. Mark Heyes, who is the resident fashion expert on Lorraine Kelly’s daily ITV show, is a big fan of coorie – which is often described as the Scottish version of the Danish hygge – and is delighted the craze has taken the fashion world by storm. The stylist to the stars said: “There’s nothing beats a bit of cosy in winter and what better way than to coorie in like the Scots – and that’s what many of the designers have chosen to do. “Burberry and new big-hitters JW Anderson have really gone for it with the oversize knits and blanket-like cardigans. “Exaggerated and shapeless winter wool lies are the way to go and some designers, l ike Michael Kors, have even thrown in a bit of tartan to make the ‘coorie’ theme even more authentic. “Last year was all about the tai lored military look but this year you could go out wrapped in your duvet and wouldn’t look amiss. “Everyone loves a bit of comfort and, with temperatures set to plummet, it looks like we are going to need it.” Celebrity styl ist Lindsay Campbell- Crafts says this season’s cosy-style sensation is a great way to cover up comfortably.
She sa id : “From huge oversized scarves from ASOS to massive knit jumpers with built-in neck wraps from Mango or a grandfather knit cardigan from H&M, there is no escaping this super-warm trend.
“Layering is the key as, let’s face it, you are not going to be able to fit a coat over the top of that massive sweater or bulky cardigan – so make sure you wear base layers to keep you snug as a bug.
“Forget worrying about showing your shape or tight clothing – this trend will let you gorge on the Christmas treats and pumpkin spice lattes. Winner.”
Coorie has been around in Scotland for hundreds of years but it has been brought to international attention by author and journalist Gabriella Bennett in her book The Art Of Coorie: How To Live Happy The Scottish Way.
She said: “I wrote a newspaper feature last autumn about some creative practitioners using the word coorie as a noun and an adjective. They used coorie to mean making the most of what we have in Scotland while shedding all the silly stereotypes.
“Others described it as a feeling of comfort found after a day walking or swimming, settling in for the night in a cosy place. I started to think about other ways we could evoke that sense in our day-to-day lives and the book grew from there.
“Coorie can be applied to almost every aspect of life – from buying clothes that reinvent traditional Scottish materials and eating food grown in the Highlands or the Borders to exploring the country’s hidden nooks and enjoying outdoor adventures.
“Coor ie real ly is a great art.”
Sunday Mail