Thank cod for fish fingers
Lockdown sees boost for Birds Eye
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Stephen S Hayward Freezer Fr jolly good od fellow… fel Captain Birds ds Eye Ey is back in favour ur with families in n lockdown. lo
A woman loves meerkats so much she keeps two as pets – and has given them their own wardrobes.
Vet student Apollinariya Urzhumova, 25, from Perm,
Russia, used to work in a zoo where she came into regular contact with the cute creatures. Now she keeps
TThere were fears the fishsh finfinger had had its chips afterer yeyears of falling sales.
BBut the teatime treatt has mamade a big comeback 65 years aftafter market leader Birds Eye intrintroduced it to the UK.
SalesS of a l l brands rose 21 pper cent to £ 4.5million in the first three months of the year. ArAround 250,000 more packets of fish fingersfin were bought compared with the same period last year.
Shops reported a 48 per cent jump in demademand for frozen food ahead of the three-year-old Igor and two-yearold Margot in her home.
And she has shared pictures of them dressed them up in adorable outfits with her Instagram followers.
Apollinariya said: “We decided that it was time for us to get new members of the family.” lockdown as families blew an extra £130million filling up their freezers.
Richard Harrow, of the British Frozen Food Federation, said: “Our research with retailers has revealed they are all experiencing a surge in sales.”
Birds Eye’s Sarah Koppenson said: “We have seen a very strong uplift dur ing the lockdown. Dur ing unsettling times, consumers turn to brandsb and products they really know and love and Birds Eye fish fingers is one of those special brands.
“Our factories have been working arounda the clock to produce as much asa possible but the UK’s big appetite forf fish fingers has got even bigger duringd lockdown so it hasn’t been easy.” It’s a major turnaround for the iconic dish,d which once accounted for 10 per cent of all fish eaten in Britain. Sales slowed down in recent years as many people turned to healthier, fresh alternatives such as tuna. But business has been boosted by the growing trend for posh fish finger sandwiches in cafes – and Birds Eye’s decision two years ago to hire Italian actor Riccardo Acerbi to play Captain Birds Eye in their ads.
Captain Birds Eye first appeared in 1967.