HE REMAINS KING JAMES THE THIRST

business end of the campaign.

He said: “You have to keep the main thing the main thing. In the postseason, you lose one game and it’s the end of the world. You win one game and everyone praises you. When the post-season happens, it’s one game at a time.

That’s all that matters. The outside noise doesn’t matter.”

That outside noise will include the usual debate over whether James or Michael Jordan is the greatest player who ever took the floor in an NBA game. James’ team-mate, JR Smith, is in no doubt.

Smith said: “MJ was the greatest of all time, in my opinion, up until two years ago.

“The last couple of years, at 33 years old, just hit 31,000 points the other day. Hit 30,000 points earlier this year. 8,000 rebounds? 8,000 assists? It’s insane.

“What more do we have to keep going whether it’s numbers, or just ability? At what point do we just say ‘when?’” THE NBA regular season ended on Wednesday and already the axe has been falling on head coaches. The NY Knicks and Orlando

Magic fired Jeff Hornacek (right) and

Frank Vogel respectively within hours and over the weekend, Charlotte

Hornets dumped Steve Clifford.