English wine? It’s Markup Pierre White
MARCO Pierre White is selling diners English wine despite saying only a “total numpty” would buy it.
The celebrity chef branded it “overpriced and not very good”, but that hasn’t stopped him charging £44 a bottle for Cornishmade Bacchus Dry at his Wheeler’s Oyster Bar & Grill in London.
And he’s charging almost three times the £14.99 it goes for in Waitrose. Six bottles bought directly from the vineyard would cost Pierre White £75.36, so his hefty mark up makes his profit per case a massive £188.64.
Bob Lindo, founder of Camel Valley Vineyards, who supplied the wine, tweeted a photo of the menu and wrote: “It gives me great pleasure to welcome Marco Pierre White to the numpty club”.
At his recent Plymouth restaurant opening White, 55, said: “The French make the best wine. The English just play at it. Why buy it unless you are a total numpty?” ■■Send your comments – let me know what you think. And check out Twitter and Facebook – @WalkerResolver @ resolvercouk, facebook. com/resolver.co.uk